Inside the Social Media Octagon of the UFC
September 30, 2015
Is your social strategy holding it’s own inside the social media octagon?
Are you ready to make your next influencer marketing campaign a knock out?
Brand awareness is competitive. We’re always looking for new tools for our corner, or the right hook that’ll send our competitors crumbling to the canvas.
This week on the Social Media Social Hour, I am joined by Shanda Maloney, Director of Digital Marketing and Social Media for the UFC, on social media strategy and influencer marketing.
Let’s do this!
About the show:
The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.
In this episode, here is what you’ll discover:
About Shanda Maloney:
As the Director of Digital Marketing and Social Media for the UFC, Shanda Maloney develops global social media strategies and influencer marketing campaigns for one of the fastest growing sports leagues in the world. Graduating from the University of Phoenix with a degree in Business Marketing, Shanda’s inclination for marketing strategy has prevailed.
Shanda lives in Las Vegas, Nevada, and doesn’t hide her love for music, Jeeps, and corgis.
- “We have to be invested in the athlete’s social presence; they will collectively have a greater reach.”
- “The average person will follow 12 sports related pages: 6 athletes, 5 teams, 1 league.”
- “We’ll be introducing Blab to our social channels pretty soon.”
- “We know what our fans want to see because we ask them.”
- “Periscope allows us to bridge the gap from what’s on TV and what’s behind the scenes.”
Tips for a Knock Out Social Strategy:
- Allow social feeds to be social.
- You don’t always need to be selling something or pushing someone to a call to action.
- Find different ways to drive sales beyond pushing your direct links.
- The number of people engaged in your follower base is more important than how many followers you have.
- Identify and understand the demographics of your follower base on each of your platforms.
- Don’t mirror content across platforms. Create original content for each platform.
- To engage your audience, ask them what they want to see and deliver it.
Items/people mentioned in the show:
Shanda’s Social Media Six Pack:
- Do you personally watch the WWE? Not since I was kid
- Can you solve a Rubik’s Cube? No
- What was your first job? Paper Warehouse (party supply store)
- Were you ever one Myspace? Yes
- When it comes to sunglasses, do you buy cheap or expensive? Both
- Do you love or hate rollercoasters? In-between