This week we held a final planning summit for KAABOO 2017 (a Casual Fridays client). A big part of our on-site activation is going to be leveraging influencers. Not just for reach, but for the amazing content they can create. Overall, it was a great meeting and I’m really proud of the team at Casual Fridays for the influencer network we’re building to offer our clients.

As you’ll see from one of the articles in today’s coffee break, it’s not always about the size of the audience when it comes to influencer marketing. It’s so important when working with influencers that you do your due diligence. Do not just look at their reach, but dig into who their audience is, the type of engagement they get, and most importantly, the content they create.

Now, if Casual Fridays is handling your influencer campaigns for you, you have nothing to worry about. 😎

Alright, grab that coffee, relax, and enjoy another week of the social media coffee break – where we serve up what’s hot in social media. This is the weekly rundown for businesses and marketers where we keep you informed on the most important things happening across social media.

Let’s do this…

📺 Facebook Introduces Watch – A New Platform For Shows on Facebook

Watch is a platform for all creators and publishers to find an audience, build a community, and potentially earn money for their work. Watch will be available on mobile, on desktop and laptop, and in Facebook’s TV apps. To help fans keep up with the shows they follow, Watch has a Watchlist so they’ll never miss out on the latest episodes. The new platform is only available at first for select creators and publishers, but this is just the beginning of what eventually could be a mass rollout for Facebook.

😎 Influencers Are Making Bank And Brands Need To Beware

Influencers are driving engagement with brands on Instagram at levels well beyond those seen by companies’ own posts on the Facebook-owned social media platform. But a new investigative report shows that it’s not that hard for some “influencers” to deceive brands.

👻 Snapchat Punches Back: Copying Facebook’s Power Editor Ad Tool

With a sinking share price on the stock market, Snap Inc., is in desperate need to show investors something. In an effort to let advertisers quickly create complex ad campaigns with tons of creative variants, Snapchat is copying Facebook’s popular ad tool, Power Editor. The thought is by allowing big ad agencies and brands to efficiently target, test and update their ad campaigns, they may be willing to spend more money with Snap.

📋 Brands Are Posting More To Instagram Stories Than Snapchat

This shouldn’t be a surprise considering 250 million people watch Instagram Stories every day — compared to 160 million for Snapchat. The study, performed by business intelligence firm L2, monitored brands that maintain both an Instagram and Snapchat account. They found that on average, brands were posting to Instagram Stories almost 69% of the time, while only posting to Snapchat 31% of the time.

🌎 Over 3 Billion People On Earth Are Active Social Media Users

The latest Global Digital Statshot report reveals that the number of people using social media around the world has just passed the momentous three billion mark. The keyword here is “active” – meaning they’re regularly using some type of social network. Think about that, Earth’s population is approximately 7.5 billion and over 3 billion of those people are active social media users. That’s roughly 40% of the Earth’s population. Growth trends show no signs of slowing, with the number of active social media users growing at a rate of one million new users per day over the past quarter.

🎥 YouTube Introduces a New Way To Share Videos

This past week, YouTube rolled out the ability to share videos with your friends and family directly on the platform. Not only can you share and receive videos in the app, you can also chat about them right on YouTube, reply with another video, invite others to the conversation, and more.

👇 This Week On The Podcast – Learn How To Turn Clicks Into Customers

Lead Generation through Social Media with Billy Gene Is Marketing

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