How Traditional and Digital Marketing Work Together

March 3, 2016

Have you spent your career implementing traditional marketing tactics?

Are you figuring out how to incorporate digital marketing into your current strategy?

It’s not a secret that marketing has evolved over the years. Magazines, mailings, and billboards have become e-books, blogs, and social ads. As modern trends continue to focus heavily on digital, video, and mobile, it can be hard to keep up, and even harder to integrate into your current strategy.

This week on the Social Media Social Hour, I am joined by Bryan Kramer, CEO of PureMatter, social strategist, podcaster, speaker, and best-selling author on how traditional and digital marketing work together.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Bryan Kramer:

Bryan Kramer is one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.

With over 300,ooo social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.

In January 2014, Bryan’s first book “There is No B2B or B2C: It’s Human to Human #H2H” rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number 1 buzzword for 2015 by The Writer.

His latest book, “Shareology: How Sharing is Powering the Human Economy”, published by Morgan James Publishing, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. The book explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands.

Bryan is also a renowned global speaker, consultant and trainer. In a unique sharing experiment conducted in his recent TED Talk @ IBM titled “Why Sharing is Reimagining Our Future”, Bryan witnessed the true power of sharing when inspiration combined itself with reach and technology. The results were stunning – 21 million impressions in just 4 hours, spanning the globe to over 10 countries.

Mentionable Quotes:

  • “Blogging was the activity that really started things for me.”
  • “We have the ability to test things and fail, where our clients can’t afford to do that.”
  • “We consider ourselves a sandbox of testing and trying, so our clients don’t have to.”
  • “We can prove that influencers have an impact right down to the buy.”
  • “There are different things that you don’t want to put into your strategy until you know it’s going to stay there.”
  • “I would put Snapchat into a lot of different strategies for clients, especially for millennials.”
  • “For a personal brands, I think it makes sense to go out and try and test it (live-streaming).”
  • “Try one new thing during each campaign. At the end of the year you’ll have 4-5 new things that worked.”
  • “I send more traffic to my content from Twitter than anywhere else.”

Items/people mentioned in the show:

Bryan’s Social Media Six Pack:

  • What was your first car? 69′ white convertible Mustang
  • What are you currently driving? Tesla
  • Do you prefer to buy or lease? Lease
  • What’s the longest road trip you’ve ever been on? The bay area to Colorado
  • How many times have you run out of gas? Never
  • When driving you prefer to listen to_____? Metal rock, 90s music