Have you spent your career implementing traditional marketing tactics?

Are you figuring out how to incorporate digital marketing into your current strategy?

It’s not a secret that marketing has evolved over the years. Magazines, mailings, and billboards have become e-books, blogs, and social ads. As modern trends continue to focus heavily on digital, video, and mobile, it can be hard to keep up, and even harder to integrate into your current strategy.

This week on the Social Media Social Hour, I am joined by Bryan Kramer, CEO of PureMatter, social strategist, podcaster, speaker, and best-selling author on how traditional and digital marketing work together.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Bryan Kramer:

Bryan is also a renowned global speaker, consultant and trainer. In a unique sharing experiment conducted in his recent TED Talk @ IBM titled “Why Sharing is Reimagining Our Future”, Bryan witnessed the true power of sharing when inspiration combined itself with reach and technology. The results were stunning – 21 million impressions in just 4 hours, spanning the globe to over 10 countries.

Mentionable Quotes:

• “Blogging was the activity that really started things for me.”
• “We have the ability to test things and fail, where our clients can’t afford to do that.”
• “We consider ourselves a sandbox of testing and trying, so our clients don’t have to.”
• “We can prove that influencers have an impact right down to the buy.”
• “There are different things that you don’t want to put into your strategy until you know it’s going to stay there.”
• “I would put Snapchat into a lot of different strategies for clients, especially for millennials.”
• “For a personal brands, I think it makes sense to go out and try and test it (live-streaming).”
• “Try one new thing during each campaign. At the end of the year you’ll have 4-5 new things that worked.”
• “I send more traffic to my content from Twitter than anywhere else.”

Items/people mentioned in the show:

• PureMatter
• The BK Show, Human Conversations
• Shareology: How Sharing is Powering the Human Economy
• There is No B2B or B2C: It’s Human to Human: #H2H
• Personal Brand Quiz
• Twitter –> @bryankramer

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