How To Write Copy That Stands Out

March 10, 2019

Would you like to learn how to write copy that stands out? I’m talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action?

Copywriting is an integral part of what we do as social marketers, so it is essential to find ways to make your copy stand out and grab the attention of your audience.

On this week’s podcast, Ken Moscowitz of dives into the craft of creative copywriting including why and how to write copy that stands out in the noise of the newsfeed.

About the show:

The Casual Fridays Podcast is a show for marketers and businesses looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and leading experts to talk about digital marketing, social media marketing, influencer marketing, and more. The Casual Fridays Podcast is sponsored by Tack – a tool that helps brands and businesses acquire and manage digital rights to user-generated content (UGC).

About Ken Moskowitz:

  • The best-selling author of “Jab Till It Hurts”
  • Entrepreneur behind

Key Quotes from Ken on How To Write Copy That Stands Out:

  • “What can you do in a minute with the words that you use to move someone from point a to point b.”
  • When you write content, you’re writing something has a flow to it. . . With ad copy, you want to try a different approach, and that is emotional.
  • “You have to have different flavors for different people to be attracted to it.”
  • “You’re creating a story that people can then empathize with and understand to help them connect the dots with the product, the service or the offering.”
  • “Rather than ‘here’s our great offer, buy, buy, buy,’ how about you create an emotional connection first.”
  • “Don’t get stuck in the traditional. You don’t always have to go down the path that’s easiest.”
  • “Headlines are critical.”
  • “The image and the video are not meant to sell, they’re meant to grab the attention and stop the scroll. The headline is where the selling starts.”
  • “If you get to the offer too early then it feels like you’re just pushing them down the pipeline.”
  • “Ads are one thing but the organic content that we produce is the truth for what our brand is.”
  • “If you’re going to boost posts, know who your audience is.”
  • “Your copy needs to be true to the platform that you’re delivering it on…each platform has its own voice.”
  • “Creative is a variable, and everyone has a different opinion on what is good . . .test everything because you just don’t know.”
  • “Get them in the heart. If you get them there, you’re going to win it every time.”
  • “Think about what you want that customer to feel. Every purchase that a person makes is an emotional decision.”
  • “There is a chemical reaction that happens when someone makes a purchase. Why not help them connect the dots.”
  • “See what everybody else is doing and whatever they’re doing, don’t do that.”
  • “Take yourself out of the marketing headspace and put yourself in the consumer mindset.”

Key Takeaways on How To Write Copy That Stands Out:

  • 3:53 How Ken got into this business
  • 5:43 Copywriting vs. long-form writing
  • 6:58 Ice cream shop analogy
  • 8:24 Advice to get started
  • 10:25 Best practices for writing for social
  • 11:30 Samples of good headlines Gym membership shrinking”
  • 14:00 Best Practices for organic day to day copy
  • 15:27 Facebook copy vs. copy for Twitter or Instagram
  • 16:40 Anecdote on a new type of copy
  • 21:31 Putting this into practice – suggestions on the process?
  • 24:17 Tips for getting inspiration
  • 26:35 Recommendations for actually writing the copy
  • 28:40 Recommendation for voice dictation
  • 29:00 About Ken’s book, “Jab Til it Hurts”
  • 30:00 Wrap up

Items mentioned in the show:

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