How To Reach Influencers With Instagram Live

April 5, 2017

Should you be using Instagram Live?

Is it worth the time and energy to start using another live platform?

Today I’m joined by Aaron Roth of Arkon Mounts and we discuss how and why you should take a closer look at Instagram Live. Aaron shares why it is working right now to increase sales and grow the Instagram account for Arkon Mounts. The most effective way he’s found to sell his products is by reaching new audiences and telling the Arkon Mounts story through Instagram Live.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • The benefits of using Instagram Live and why you should start now.
  • Why Instagram Live can be more effective than Instagram Stories.
  • What kind of content to highlight on Instagram Live.
  • The best time to go live on Instagram Live and how often and for how long.
  • How influencers should promote your product or business with video.
  • How to go live on two platforms at the same time.
  • Tools for lighting up overhead camera shots.

About Arkon Mounts:

Arkon Mounts has been in business for 29 years and got their start with mounts for GPS devices and now their products have been shaped by the live streaming community. Their reputation is for high quality and strategic tools to make shooting video with the latest tools as easy as possible. The company has expanded from mounts into lighting and remote controls for smartphone and similar devices.

Memorable Quotes from Aaron Roth:

  • “I do see a lot of people are checking their feed all throughout the day. The most important thing I saw with Instagram Live – especially in this early on period – and this is why I encourage so many people (especially the businesses who want to make a name for themselves on Instagram) is to get out there and do it now while it’s still early. Instagram is putting you right up at the top of the page as you’re scrolling through the feed if you go live.”
  • “You gotta get over the fear. You gotta go out and actually push that start button.
    It’s the most powerful tool that we have.”
  • “Go live when you feel like going live so you reach different people.
    It’s very important to mix it up. I’m trying to get as many eyes on our products as I can.”
  • “When I go live, I’m probably the only one that’s going live at that time, so I’m right up there at the top. It’s a rarity for someone to NOT click on it if they have an interest in the account.”
  • “When I go live, it’s a rarity that I’m going live on just one platform. I can leverage those various platforms to gain more followers on the others. A great way to build up your audience is to borrow from your existing platforms that you have.”
  • “If you want to go live, Instagram Live is the easiest one!”
  • “Use Instagram Live to get their feet wet.”

Items Mentioned in the Show:

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