Would you say you’re applying a strategic content marketing plan for your business?

Do you struggle to create traffic-driving, high-quality content?

This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing and search engine optimization. During the show, Tyler explains to us the importance of developing a robust strategy and establishing purpose when creating lead-generating content. In this episode, we’ll deep-dive into strategic content marketing, the importance of tailoring your content to your target channels, and the ever-changing world of SEO.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk digital marketing, social media, influencer marketing, and more. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover about strategic content marketing:

  • What content marketing is and how it relates to digital marketing and SEO.
  • Why it’s highly beneficial to dig into the core value propositions of a product.
  • What a cold email is and why it is becoming increasingly popular as an initial touchpoint
  • Why it is essential to start with a goal in mind when creating content.
  • Why content tailored to your target channel is best.
  • How SEO has evolved and is impacted by content marketing.
  • How content marketers can benefit from engaging in competitive analyses.

Quotes from Tyler about strategic content marketing:

  • “For every piece of content we create, we start with a goal.”
  • “Organic is great…but it’s only one channel.”
  • “My mindset with SEO is always content-first.”
  • “Google wants to reward the sites that have the best content, and not the sites that play SEO the best.”
  • “Use content as a way to talk about these specific topics that you want to rank for.”
  • “[SEO is about] creating great content and showing it to the right people.”
  • “Understand the personas that you’re trying to reach.”
  • “Create great content, show it to the right people.”

Items mentioned in the show:

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