How to Humanize Your Brand on Social Media with Mitch Jackson

August 13, 2015

Are you looking for the secret sauce of a successful social media strategy? Newsflash, you won’t find it.

This week on the Social Media Social Hour podcast, Mitch Jackson and I discuss how to humanize your brand on social media. Mitch has grown his law firm to over seven figures in revenue with social media. His secret, having an authentic and humanizing presence.

This was our first ever podcast recorded with a live audience, using a new streaming tool called

If you ever thought live streaming wasn’t for you, tune in as Mitch Jackson, the 2013 California Attorney of the Year talks about how he uses social media, especially live streaming, to turn his business into a seven figure powerhouse.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Mitch Jackson:

In 2009 Mitch was named an Orange County “Trial Lawyer of the Year” by the Orange County Trial Lawyers Association (OCTLA provided the video). In 2011 and 2013, Mitch was again nominated for OCTLA “Trial Lawyer of the Year” and in 2011, nominated for the Consumer Attorneys of California for the “CAOC Street Fighter of the Year” award.

In 2013 Mitch received the prestigious California Lawyer Attorneys of the Year (CLAY) Award for litigation. According to California Lawyer Magazine, the CLAY Award recognizes attorneys who have changed the law, substantially influenced public policy or the profession, or achieved a remarkable victory for a client or for the public and have made a profound impact on the law.

Mitch’s firm is listed in the Bar Register of Preeminent Lawyers, an exclusive listing reserved for less than 5% of all distinguished law practices in the United States. Several earlier recognitions include Mitch being named as a “Southern California Super Lawyer” and an ability rating of 10.0 or Superb by the AVVO lawyer rating system.

Past and present activities, organizations, and recognitions include the following:

  • Orange County Trial Lawyer of the Year (2009)
  • 2013 California Lawyer Attorney of the Year (CLAY Award for Litigation)
  • Southern California Super Lawyer (annually)
  • “AV” Rated by Martindale-Hubbell (top rating in ethics and ability)
  • Martindale-Hubbell Bar Register of Preeminent Lawyers (less than 5% of all firms)
  • AVVO “Superb” 10.0/10 rating
  • Recently selected at one of the “Top Lawyers in California”
  • Nominated: Consumer Attorneys of California for the “CAOC Street Fighter of the Year” award (2011)
  • Nominated: California Lawyer Attorneys of the Year (CLAY) Award (2012)
  • Nominated: Recorder Trial Lawyer of the Year
  • Law Dragon- “Top Rating”
  • Judge Pro Tempore- Orange County Superior Court
  • Appointed Arbitrator- Orange County Bar Association
  • Appointed Arbitrator- Orange County Superior Court
  • Private Arbitrator and Mediator
  • Orange County Bar Association
  • Orange County Trial Lawyers Association
  • American Association for Justice
  • The National Trial Lawyers (composed of The Top 100 Trial Lawyers from each state)
  • California State Bar Association (Business, Tort and Litigation)
  • American Bar Association (Business, Tort, Criminal, Litigation, Real
  • Property, Probate and Trust Law- Asset Protection Planning Sections)
  • Consumer Attorneys of California
  • LinkedOC Advisory Board Member
  • Multiple time member of the Million Dollar Advocates Forum (obtained multiple verdicts and settlements in excess of $1,000,000)
  • Successfully passed written exam offered by the National Board of Trial Advocacy (NBTA) for Trial Attorney Certification (qualifications- extensive trial experience, formal recommendation by numerous opposing trial counsel and trial judges)
  • Past President of Monarch Beach Rotary Club and Paul Harris Fellow. Mitch has also served as an Assistant District Rotary Governor for Rotary District 5320. In 2010, he was nominated by his club for the award of “Business Rotarian of the Year”
  • Daily Journal Profile- Mr. Jackson’s litigation talents, techniques and wrongful death trial verdict profiled in the July 28, 1995, edition of the California Daily Journal
  • Admitted to the California and U.S. Court of Appeals, Ninth Circuit and U.S. District Court and Central District of California.

Mentionable Quotes:

  • A lot of people are going about using social media the wrong way by asking the wrong questions like:
    • How do I get more likes? Followers?
    • What’s the newest platform?
  • The questions anyone must ask is, “Why do I want to use social?”
  • I use social to humanize who we are as lawyers.
  • I regularly show off hanging at the beach, what we do at rotary, my kids baseball games which makes my audience see me as a real person, not just blabbing about call-to-actions.
  • People don’t like lawyers, until they need one.
  • Addressing the elephant in the room (that people don’t like lawyers) one must rise above and show they are good people.
  • Use social media to separate yourself from the bad apples.
  • I’m more excited today about practicing law, than ever before, because of social media.
  • “What’s the ROI of your mom?” – Gary Vaynerchuk
  • Social media has nothing to do with profession, it has to do with relationships.
  • “You can discover more about a person in an hour of play than a year of conversation” – Plato
  • If you are enjoying yourself on social, that’s how you get to know somebody.
  • If you have good content, that you can share in the right context, that you can share with your own uniqueness, good things are going to happen.
  • Video is a game changer.
  • Give genuine value and let people know where to find you.

Items/people mentioned in the show:

Mitch’s Social Media Six Pack:

  • What’s your favorite color? Blue
  • Favorite type of movies? Comedy, it allows me to get away from the heavy
  • Most thrill-seeking adventure you’ve ever done? Hang-gliding
  • Which boyband would you listen to if I locked you in a room for an hour? Not gonna happen.
  • Favorite legal television show? L.A. Law
  • Have you purchased a newspaper in the last year? Yes, especially for out of town cases