Are you looking to increase leads and grow your business with SlideShare?

Did you know SlideShare is one of the best social platforms out there where potential customers are actively looking for information and resources to their problems?

This week on the Social Media Social Hour podcast I’m joined by Todd Wheatland, one of the world’s leading authorities on getting leads and growing your business with SlideShare. In this episode, Todd goes into what SlideShare is, how it’s evolved as a platform, and specifically what businesses can do to leverage the platform to get new leads and turn them into sales.

About the show:

SMSH_Podcast_Artwork_300The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here’s what we’ll discover:

How Todd became a SlideShare expert:

  • Todd was the CMO of Kelly Services, which had a big focus on business to business. As they became more of a publishing company, they found SlideShare to be the default platform to upload content.
  • Todd was with some peers and they were joking about how there were tons of books on how to market on Pinterest, yet they found SlideShare to be their secret weapon and there were no books on the platform.
  • SlideShare has great potential because it’s a great publishing platform that is great for lead capture.

What is SlideShare?

  • It started as a platform where people could upload their slides.
  • Over the years, it has expanded and is now a general digital player for any content, be it a word document, videos, slides, audio, etc.
  • It leverages tags to discover and organize content.
  • People are on SlideShare to research content related to professional interest.
  • With it, you can require people to provide some sort of subscription data to view your content, such as an email.
  • It is less than $20 per month to capture leads

Items mentioned in the podcast:

  • Travel World Passport – http://www.slideshare.net/TravelWorldPassport
  • With LinkedIn’s purchase of SlideShare, it’s now a 1-click process to follow your LinkedIn contacts on SlideShare.
  • SlideShare has become a more visual platform recently – all about headlines and thumbnail images.
    • SlideShare thumbnails are pulled from the content uploaded.
    • Todd recommends SlideShare thumbnails be in the landscape format for best display.
  • Todd recommends to gate 10-15% of your content
  • When it comes to publishing content, Todd says it comes down to when you have great content: It’s better to publish something epic once a month, rather than put out average content weekly.
  • Tips to promote your SlideShare slides: Todd suggests bringing in multiple voices within a topic – It gets more voices to help promote the content.
  • For analytics, Slideshare provides quite a bit of data. Todd really likes the report on where your content is being embedded.
  • If you have a big content asset, Todd suggests to re-purpose it in many ways. For example, taking it and turning it into three different e-books that can each be used as a SlideShare piece.
  • Connect with Todd on Twitter – @ToddWheatland

Todd’s Social Media Six Pack:

  1. Would you consider yourself a good listener? Learning.
  2. Have you ever been bungee jumping? Yes.
  3. What’s your beverage of choice? Morning coffee and a lunch isn’t complete without an espresso.
  4. Do you prefer a bath or shower? Shower.
  5. What do you typically have for breakfast? Scrambled eggs.
  6. Do you have any scars? Back surgery scar and a mole removed.