How To Generate Leads and Drive Sales Through Quizzes

September 20, 2017

Did you know you could generate leads and drive more sales through quizzes? Yes, quizzes!

Did you know that people like online quizzes so much that they spend on average two minutes taking them?

This week on the podcast, I’m joined by co-founder of Interact, Josh Haynam, and we discuss how to generate leads and drive sales through quizzes. In this episode you’ll learn how to effectively use quizzes for marketing and lead generation, how can businesses can utilize quizzes to effectively target audiences, and why quizzes can work for both B2C as well as B2B businesses.

Let’s do this…

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • How to effectively use quizzes for marketing and lead generation.
  • How one quiz generated a 75% lead generation and inspired Josh Haynam to start a company.
  • How businesses can utilize quizzes to effectively target audiences.
  • Why people like quizzes (hint: because they like talking about themselves)
  • How one can tailor quizzes to be for both B2C as well as B2B.
  • How powerful follow-up emails are after quizzes.
  • How and why Red Cross utilizes quizzes.
  • What the 4 elements of a quiz are.

Memorable quotes from Josh:

  • “Quizzes, on average, have a 50% conversion rate for lead generation.”
  • “We love to talk about ourselves.”
  • “40% of the words that we say in our lives are about ourselves.”
  • “Instead of an E-book, now it’s a quiz…and you’re getting twice as many people to click on it.”
  • “The magic of a quiz is that you can actually segment your list by what outcome someone gets.”
  • “What kind of sushi roll are you?”
  • “[We are] most interested in conversions.”
  • “You have to write [the questions] to a person.”
  • “You should never ask for something that you’re not going to use.”
  • “Always point back to your website from those emails.”
  • “Everything…needs to gravitate more towards personalization when it comes to marketing.”
  • “Why don’t we just ask people what they want?”
  • “Ask first, then provide information afterwards.”

Items mentioned in the show:

Enjoy the podcast? Give us a rating or a review on iTunes!