Are you working on building a business or shaping your personal brand?

Have you taken the time to develop business values and a clear mission statement?

Whether you’re a soloprenuer, independent contractor, or Fortune 500 company, your business values and mission statement lay the foundation of who you are and how you will do business.

This week on the 100th EPISODE of the Social Media Social Hour, I am joined by Michael Saul, co-founder of Possibilities Consulting, on how to develop business values.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Michael Saul:

Michael is the co-founder of Possibilities Consulting, where he specializes in guiding organizations through cultural and values-based change by facilitating visioning, strategic planning, transition management, leadership development and high performance team development. Michael’s clients include Fortune 100 companies such as Hewlett Packard, Intel, Cardinal Health and Medtronic.

Michael is co-founder and CEO of Human Potential Tools, building software platforms to assist organizations to improve employee accountability and communication. HPTs first product, meetingSamurai™ is now in beta.

He is also co-founder of  7CTOs, a Social Enterprise which by definition applies commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders.

Mentionable Quotes:

  • “Company culture is how we do things “here”, in this particular company.”
  • “Culture is what we informally know about how we should act and behave to be successful.”
  • “If you don’t define a company culture, people will figure it out on their own and bring their own in.”
  • “Culture is not just what leaders say, it’s what they do.”
  • “It doesn’t help to have a list of 10-12 values; 3-6 is really a sweet spot.”
  • “Celebrate and reinforce your business values when they show up.”
  • “I didn’t see our staff (predominately millennials) adapting words (as values). We wanted to develop powerful and impactful statements that would resonate with them.”
  • “Values are how you are going to navigate your mission and vision.”
  • “You need to treat your personal brand like a business, and have you own set values and mission statement.”
  • “Be intentional.”
  • Key Factors for Retaining Millennial Employees:
    • Clear and compelling mission
    • Company culture
    • Relationships (especially with leaders)
    • Compensation
    • Opportunity to do meaningful work
  • 3 Factors to Include in Your Mission Statement:
    • What do we do?
    • Who do we do it for?
    • How do we do it differently than everyone else?
  • Casual Fridays Mission Statement:
    • Delivering world-class advice and support to exciting companies looking for opportunities to surprise and delight their audiences.
  • Casual Fridays Values:
    • Play with passion and have a positive attitude
    • Make your parents proud
    • Continuously exceed expectations
    • Listen thoughtfully and speak with clarity
    • Do something today to be better today

Items/people mentioned in the show: