Would you like to grow your business and increase sales?

Do you have aspirations of being known as a thought leader in your industry?

Your personal brand can have a major impact on the bottom line for your business, both good and bad. Today, I share with you how to demonstrate thought leadership with your personal brand, which should help you out professionally. I also share with you some essential LinkedIn tips to help drive social proof for you as a thought leader in your industry.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • The importance of personal branding
  • The importance of thought leadership in your industry
  • How your personal brand and demonstrating thought leadership can positively impact your company’s bottom line
  • How to give your personal social media profiles a professional makeover
  • How to create credibility and become a thought leader by doing the following:
    • Being able to identify and articulate the problems and solutions in your industry
    • Becoming a voice for your industry
    • Being a pioneer in your industry
  • Four things you absolutely must do to your LinkedIn profile to show social proof:
    • Showcase video testimonials
    • Get recommendations from thrilled customers or past customers
    • Get endorsements for relevant industry keywords
    • Add media to your summary section

Items/people mentioned in the show:

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