How To Create More Content With Screencasting
December 14, 2016
Are you working to incorporate more video into your content strategy?
Have you ever considered adding screencasting to the mix?
From heavily produced to live, it’s clear that video is here to stay. Live videos can be unpredictable and difficult to plan for, while heavily produced videos require significant time and resources. Screencasting offers an innovative balance between the two, that’s sure to drive engagement from your target audience.
This week on the Social Media Social Hour, I discuss how to how to create more content with screencasting featuring Steve Dotto.
Let’s do this!
About the show:
The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.
In this episode, here is what you’ll discover:
About Steve Dotto:
Steve is host and executive producer of the nationally-televised computer show “Dotto Tech,” a “how-to” technology show teaching Canadians how to get more out of their computers and digital devices. Steve also pioneered Canada’s first multicast show by hosting “Dotto on Data,” another computer-based production which is seen on the national level. His column each issue will look at the most compelling technology nuggets he finds in his high tech journeys.
Mentionable Quotes by Steve Dotto:
- “Screencasting is the easiest way to produce video.”
- “It (screencasting) is desktop publishing for video.”
- “Is there any more valuable asset than video today?”
- “Over 50% of video content consumed from YouTube is on mobile devices.”
- “The average viewing session on YouTube, on mobile devices is 40 minutes.”
- “People are looking for access to us.”
- “Give yourself the same grace you give others.”
- “If you’re ok making a mistake, it’s liberating.”
- “Audio is just as important in video as it is in podcasting.”
- “Look at your screen as another character in your videos.”
- “I don’t recommend reading from a script.”
- “Facebook views are accidental. YouTube views are intentional.”
Items/people mentioned in the show:
Steve Dotto’s Social Media Six Pack:
- When was the last time you watched Hockey Night in Canada? 2 days ago
- Is Tim Horton’s better than Starbucks? No
- One Canadian celebrity you hope never returns to Canada? Justin Bieber
- Best singer to come out of Canada? Leonard Cohen, Gordon Lightfoot
- How cold does it have to get for you to wear a jacket? Below freezing
- What is the best Canadian beer? Kokanee Beer