How To Create A Video Content Strategy That Converts

October 31, 2014

Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | RSS

Do you plan on using video as part of your content marketing strategy? Are you stuck or not quite sure where to begin with a video content strategy? Do you want to create videos that convert into leads and customers? If so, then you must listen to this weeks podcast.

This week on the Social Media Social Hour podcast I am joined by Amy Schmittauer, president of Vlog Boss Studios. Amy has built her brand entirely through video and she I discuss video content strategy, the importance of video marketing, and how to get started.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Amy Schmittauer:

Background:
- Huge fan of YouTube
  - It’s where her journey began and she sticks to those roots.
- Transitioned out of her politics and lobbying career and went full speed ahead into marketing.
Career:
- President of Vlog Boss Studios
- Founder & face of SavvySexySocial.com
  - Beginner’s Guide to Vlogging
  - Zero to Pro Vlogger Bootcamp
- Host of The Marketing Lifestyle Show

About Video Marketing:

“Batching”: setting aside a consistent time each week to create your content in bulk
With video, being personal is inevitable.
- When it’s done right, it’s as if they’re talking to you.
Video is an amazing place to reach your audience and have your brand resonate with them.
Can take blog-type content and present it in video form
Video creation:
- Create content based on what people want to see
  - Use your FAQs!
- Don’t take any more time than it takes to explain your content
  - Amy keeps her videos around 5 minutes
    - 1 minute will be outro with call to action
  - If you realize your video needs more time, consider breaking that content into multiple videos.
- Amy never scripts, she uses bullet points so as to not miss critical points.
  - Scripting can seem like a “talking head” and may be hard to overcome.
- Share video on website, not YouTube
  - Wants to drive traffic back to website

Tips for getting started:

Start by using what you have.
Shift your perspective: look at your camera as if it were a person.
Get used to talking to the camera before you have something important to say.

Notable Quotes:

“I think that if you don’t edit your own stuff you kind of lose creative control.”
“The key to good video is good audio.”
“We need to be as personal as possible.”
“Treat content strategy like customer service.”
“You don’t have to put everything in one video. Give yourself the opportunity to have a greater content plan.”
“Until you own [contact] information, you really don’t have an audience at all.”

Items/people mentioned in the show:

Amys’ Social Media Six Pack:

Are you a good swimmer? No.
What’s your favorite pizza topping? Banana peppers
If there was a movie about your life, what actress would you want to play you? Cameron Diaz.
What do you typically have for breakfast? Oatmeal.
Can you do any impersonations of anyone famous? Maggie Smith (the old British woman on Downtown Abby).
Who’s more legendary: The Beatles or Elvis Presley? I’m inclined to say Elvis Presley.