Do you know what it means to have courage in your business?

Are you interested in learning more about steps you can take to become a more courageous brand?

Our guest, Ryan Berman, has made the simple concept of “courage” his life’s work. Through interviewing a variety of successful businesses, he stumbled upon this idea that became the ultimate guiding passion in his career.

In this podcast episode, Berman reveals his definition of courage, discusses examples of “courage brands” and mistakes businesses may be making, and much more. If you’re interested in learning more about how the concept of courage can take your brand to the next level, then this episode is for you.

About the show:

The Casual Fridays Podcast is a show for marketers and businesses looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and leading experts to talk about digital marketing, social media marketing, influencer marketing, and more. The Casual Fridays Podcast is sponsored by Tack – a tool that helps brands and businesses acquire and manage digital rights to user-generated content (UGC).

About Ryan Berman:

  • Creator of Courage Brands
  • Founder of two creative businesses in San Diego, CA
  • Author of Return on Courage

Key Quotes from Ryan Berman about Courageous Brands:

  • 7:41 – “Once you know your ‘why’, you don’t really know ‘how’ – so what’s the ‘how’ part of it?”
  • 9:10 – “My definition of courage… Knowledge + faith + action = courage.”
  • 9:20 – “In business… you can’t wait for every bit of knowledge to be served up on a silver platter to make a call.”
  • 9:57 – “Faith and action without knowledge is reckless.”
  • 15:37 – “If you have a great product, then, of course, you can be more courageous with the marketing because you’ve got something worth selling.”
  • 16:44 – “Almost every brand we love has some level of imperfection. They embrace their freckles.”
  • 18:24 – “Don’t market the features, find your creature. Market the creature, not the features of your brand.”
  • 22:19 – “People buy off of emotion, and they justify it later with logic.”

Key Takeaways about becoming a Courageous Brand:

  • 2:40 – Tyler introduces guest Ryan Berman to the show
  • 4:10 – Ryan talks about his new book, Return on Courage
  • 5:00 – Our guest talks about his various brands, based on courage
  • 6:02 – Berman goes into detail about how “courage” became a strong idea for him in creating his brands, therefore serving as his guiding principle
  • 6:56 – The traditional definition of “courage” is discussed, in contrast to Berman’s definition
  • 8:33 – Our guests mentions some of the big name brands he has worked with and interviewed
  • 9:10 – Berman reveals his definition of courage and explains it in detail
  • 10:48 – Ryan tells us about two brands who are courageous in his eyes due to their unique stories
  • 14:59 – Tyler asks about what aspects of a business a courageous brand can have
  • 17:32 – Ryan discusses another brand which serves as an example of a courage brand
  • 20:10 – The definition of CMO is challenged when Ryan gives his perspective of how he’d change the title
  • 20:30 – Another brand example is discussed between Ryan and Tyler
  • 23:10 – Ryan goes into mistakes brands may make in the realm of courage
  • 24:43 – Our guest answers Tyler’s question about one or two simple steps listeners can take to get themselves down the right path
  • 26:20 – Ryan’s contact information is given before closing out the podcast
  • 26:43 – Berman closes out the show by talking about courage as a competitive advantage

Items mentioned in the show:

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