How the San Diego Chargers are Winning on Snapchat

February 11, 2016

Have you caught the Snapchat fever?

Are you interested in ways major brands will use Snapchat for their business?

Closing in on Facebook’s daily video views, Snapchat has proved to be a player in the social media game. With major icons from the NFL like the San Diego Chargers hitting the Snapchat field, you know this platform is scoring big.

This week on the Social Media Social Hour, I am joined by Joel Price, senior manager of digital content for the San Diego Chargers, on how the San Diego Chargers are winning on Snapchat.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Joel Price:

As the senior manager of digital content for the San Diego Chargers, Joel specializes in sports digital media marketing, and handles the internet development, rich media content production and social media for the San Diego Chargers. Joel has provided strategic guidance for the Chargers online initiatives for the last seven seasons, and has over 10 years of experience building rich media websites.

Mentionable Quotes:

  • “Don’t shoot horizontal video on Snapchat.”
  • “I think vertical video is the new way of consuming video on mobile devices.”
  • “We know what our fans want better than the league, and what they think the national fans want.”
  • “We used other social media channels to promote our snapcode.”
  • “We had a YouTube influencer do a take over (on Snapchat) for a game”, (on ways to grow a Snapchat following).
  • “There is a lot of confusion in the marketplace regarding Snapchat.”
  • “We hope Snapchat will adopt beacon technology.”
  • “2015 was a year of testing things out. 2016 will have more strategy.”
  • “Geofilters are a way for you to show off that you’re at an event.”
  • “If we have low views on our snaps that tells us either 1. No one cares or 2. We’re doing something wrong.”
  • “We have about 90% of our followers either watching or viewing our snaps.”
  • “I see photos as a set-up to video content.”
  • “Photos are a great way to set the story up and transition to videos.”

Items/people mentioned in the show:

Joel’s Social Media Six Pack:

  • How many miles per week do you ride your bike? I used to do about 200 miles per week, but I’m down to about 60 miles.
    • How many hours a week is that?: 5 or 6 hours
  • Where is your favorite city to visit when traveling with the Chargers? Green Bay
  • What was your first job? Selling ice cream on the beach
  • Who was your childhood sports idol? Bernard Hinault
  • Of all of the social networks which one are you spending the most time on? Snapchat