[ As the events of the past week remind us, we still have a long journey in front of us as a country. We can do better. While this podcast was scheduled months in advance, we’ve moved forward as planned. We hope social media can continue to connect us all and build bridges not walls. ]

Have you ever thought about how non-traditional industries could use social media?

Have you ever considered ways police departments could use social media to connect with their communities?

When we think of brands that utilize social media, our minds turn to brick and mortar stores, e-commerce sites, and service based industries. That’s why we were pumped to learn about a police department in Azusa, California that is using social media to inform and connect with the citizens in their community.

This week on the Social Media Social Hour, I am joined by Mike Bires, on how the Azusa Police Department uses social media to connect with their community.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Mike Bires:

Mike Bires is the founder of LawEnforcement.Social. He is a regular contributor to the blog and is the host of The Law Enforcement Social Media Podcast, and on the live streaming video programs, COPS on Blab and Talk With The Cops.

Officer Mike Bires is a senior police officer with the Azusa Police Department in southern California. With over 22 years in law enforcement, he has worked assignments in corrections, patrol, SWAT, bike patrol and the Field Training Officer program. Mike holds basic, intermediate and advanced level certifications from the California Peace Officers’ Standards and Training (P.O.S.T.). He is currently assigned as the university resource officer assigned to Azusa Pacific University.

Mentionable Quotes by Mike Bires:

  • “My primary duty is a police officer. My collateral duty is social media.”
  • “I learn this stuff (social media) from podcasts.”
  • “Our reach is almost life dependent. We went to get the message out to all of the people in our community.”
  • “Facebook is kind of our micro-blogging platform.”
  • “We have really dove into embracing live video.”
  • “Snapchat is big for us right now.”
  • “Most incidents are tweeted or on Facebook Live before we even get officers on the scene.”
  • “If you’re going to be dialed in and on-point, you’ll post natively.”

Items/people mentioned in the show:

Mikes’s Social Media Six Pack:

  • Which social platform is your favorite? Snapchat
  • iPhone or Android? iPhone
  • Best piece of police technology that you wish civillians had access to? License plate readers
  • When was the last time you purchased a camera? Professionally, two years ago. Personally, on my wedding day in 2004.
  • Does your personal car still have a CD player? Yes
  • When was the last time you used your CD player? Never