Growth Hacking: How to Run Structured Growth Tests

October 19, 2017

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Would you like to grow your social media following, email list, or website traffic? Of course, we all would.

This week on the podcast, we dive into growth hacking. I’m joined by Derric Haynie, of Vulpine Interactive, and we specifically go into how to run structured growth tests.  In this episode you’ll learn what “growth hacking” is and how you can utilize it to strategically advance your business.

Let’s do this…

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • What “growth hacking” is and how you can utilize it to strategically advance your business.
  • Why it is critical to enter social media with a content marketing strategy.
  • Why you should have have your own, original, amazing content.
  • How statistical significance can vary from one test to another.
  • Why consistently delivering over time is vital for testing organic social content.
  • Why creating “scalable, repeatable, [and] predictable” content is the best way to grow a business.
  • What “I.C.E.” stands for and how to utilize it.
  • Why updating updating social media without a clear strategy is a waste of time.
  • Why it may be a good strategy to run growth tests in “weekly sprints.”

Memorable quotes from Derric:

  • “Facebook ads and poker are the same thing, it’s just the cards look a little different.”
  • “We only have so much time until we reach failure or success.”
  • “Acknowledge [the] limitations of a testing framework.”
  • “A lot of people want to be on a lot of channels at the same time.”
  • “Focus on the things that are working…find all the things that don’t work.”
  • “Fail fast and win big.”
  • “It’s okay to have a stale Facebook page.”
  • “We need to take an action in which we can have a measured result.”
  • “Crappy content.”
  • “When you have an agency, there’s no perfect tool. It’s a tackle box of many.”
  • “Focus on failing. Don’t do things that are…[not] driving a significant bottom line.”

Items mentioned in the show:

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