Are you curious as to how to use online videos to market your small business?
Do you have questions about how to strategically create lead generation with online video and which platforms you should use?
This week on the Social Media Social Hour, Owen Video and I discuss video social media marketing for small businesses, with a focus on creating exclusive videos for both YouTube and Facebook, which calls-to-action to use and tips for Facebook Live.
Let’s do this!
About the show:
The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.
In this episode, here is what you’ll discover:
About Owen Video:
Owen Video, also known as Owen Hemsath, is a YouTube marketing consultant specializing in small business growth. With his company, The Video Spot, he has made over a thousand videos and has over million minutes of watched time. He transitioned his business over the past few years from being a production company to being more of a video marketing coach helping clients lay out a strategy and learn how to have success with it.
No matter what stage of business you’re in, Owen can help you find the pathway making money with online video
Mentionable Quotes by Owen Video:
“Creating a video that engages with prospects along touch points that lead them to a sale.”
“Each video leads to the other. Video 1 leads naturally to video 2 and video 2 leads naturally to video 3 and then you ask for a soft commitment.”
“A few videos laid out in strategic places online that will create your video sales funnel.
“Use video as an alternative to written copy.”
“Video to blog is like 2D to 3D. There is a new dimension through eye contact. We encourage our clients to take advantage of this medium.”
“Find a way to do video to bring in that new dimension to look into your eyeballs”
“Tone of voice is subjective but when you’re creating the content it’s your words.”
“Determine ‘what is our personality and what do we stand for?'”
“Create one set of videos for youtube and one for Facebook . . . you want exclusive content for 2 different platforms. . . Doesn’t need to be intensely different.”
“Create 4 videos before you ask for the payoff.”
“Create a video with shareable content (i.e. 10 energy saving tips) full of facts and cool graphics then target those who watched 50% or more and send them the second video.”
“User intent is different on YT than Facebook. YouTube is where people go because they are looking for something.”
“You should pitch in every video.”
“On YouTube to you’re welcoming the traffic in and you want to have content that speaks to that.”
CTAs that work best
“Subscribe – Follow me!”
“Visit a website – YouTube has annotations and icards – Facebook has a “Learn More” button – Actually say “don’t forget to click on this button right over here.”
“Ask for Email – Opt In”
“Each video should answer the 3 P’s – people, purpose & platform.”
“At the end of the day we want to pull out an email. You’re going to sell through the email.”
“Video should be as long as it needs to be. Figure out ‘What are we trying to do here and how much time is it going to take?'”
- “YouTube longer form content will perform better – make longer videos for YouTube.”
- “Facebook recommends for pre-recorded video – 15 seconds.”
- “If you have a great Facebook audience then start there and then you can develop a re-purposing strategy for YouTube later.”
- Put together a format for your videos. Move your viewer from the beginning to the end.
- strong opening
- commercial break
- the show
- commercial break
- the end
- the credits
- “Create a Facebook-specific intro and then a YouTube specific video.”
- “With pre-recorded, you’re dusting and polishing, with Live you’re pulling back the curtain.”
- Tips for Live
- Audience only engage
- Lose some of the polish
- Talk to the people that are there – say the people’s names who are logging in and commenting
- Create a format (like the one above)
- Spend time with the audience, almost unscripted, give them shout-outs.
- “Live is practice ground for the polished stuff.”
Mentionable Quote by Tyler Anderson
- “Please take the 5 minutes it takes to learn how to pronounce a guest’s first and last name before you announce them.”
“Facebook you have to go find them and then use tools to dwindle them down. YouTube they come find you.”
Items/people mentioned in the show:
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