Finding Your Creativity and Creating Content People Care About with Ann Rea

December 12, 2014

Having troubles finding your creativity to create great content? Are you one of those people that think you have zero creativity?

This week on the Social Media Social Hour podcast, I’m talking with Ann Rea, creator and founder of the blog “Artists Who THRIVE”. During this episode we discuss finding your creativity and using it to create content that people will care about.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Ann Rea:

  • Founder and Creator of “Artists Who THRIVE”
    • A blog that helps other artists secure their creative freedom
  • Launched “Making Art and Making Money”
    • An 8-week interactive online course for artists
  • Author of Sell Your Art Without Selling Out: 101 Rules
  • Her business has been featured on Fortune Magazine, HGTV, and The Wine Enthusiasts
  • After art school she didn’t do anything creative for about ten days
    • Went into a depression and found her way out through creativity
  • She taught herself marketing in order to make a living with her art
    • Found that marketing is just as creative as painting
  • Moved to San Francisco, not knowing anyone, and sold over $100,000 worth of her art within the first year
  • Artists started coming to her for advice and her blog was born
  • Teaches at Creative Live
    • A 30 day course called “Fulfill Your Creative Purpose” that tackles how you take your creative passion and anchor it in a purpose so that you can create a profit

About Creativity:

  • How to pull out your creativity:
    • Look to the classics. Homer is the most enduring brand out there!
      • Pull inspiration from them.
      • Put your own spin on it.
  • Creativity as it pertains to value:
    • Solving a problem or alleviating a pain.
  • Creative success of famous artists was due to there being a market for their work, but there was only a market for their work because:
    • They knew their purpose, as a person not as an artist.
    • They had a specific mission that they dedicated their lives to accomplishing.
    • They solved a problem worth solving that serves their target market.
  • How to sign up for Ann’s course on Creative Live:
    • Go to Creative Live
    • Course name is “Fulfill Your Creative Purpose”

Mentionable Quotes:

  • “No one is going to pay you to entertain yourself. You have to create value.”
  • “If you’re human, you’re [creative].”
  • “A lot of our limitations are illusions. They are assumptions gone unexamined.”
  • “With social media, what we’re doing is telling a story and evoking an emotion.”
  • “Creativity is more important than intelligence.” -Einstein
  • “Every artist is an entrepreneur and every entrepreneur is an artist.”

Items/people mentioned in the show:

Ann’s Social Media Six Pack:

  1. On a scale of 1-10, how would you rank your dancing skills? If it’s salsa dancing, a 9.
  2. Can you juggle? No.
  3. What’s your favorite zoo animal? I love panda bears.
  4. On average, how many minutes does it take for you to fall asleep after your head hits the pillow? Probably a half hour.
  5. Do you prefer sunrises or sunsets? Sunsets.
  6. What’s your favorite animate film or cartoon show? Horton Hears a Who.

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