Clickbait titles, we can’t escape them!

From grocery store tabloids to content in our Facebook news feeds, we are continually getting hit with enticing titles and stories that fail to live up to the hype.

Facebook has decided that enough is enough and introduced a newsfeed algorithm that will push those cheesy, time-wasting articles to the bottom. That way, we can go back to enjoying the authentic content that we actually care about (which is a good thing, as long as you aren’t a brand relying on this as your content strategy).

More details on how Facebook attempts to do away with clickbait, and what else is happening in and around social media below.

Here is your Social Media Coffee Break- Let’s do this!

Facebook Attempts To Do Away With Clickbait

Facebook has altered their newsfeed algorithm to attempt to combat clickbait content. This algorithm update will ideally rank articles with clickbait titles lower in the newsfeed.
Why does this matter?
This update should not have a direct effect on brands who post genuine content with accurate titles. Brands who rely on clickbait titles to get their content shared, may see a decrease in their content distribution on Facebook.

Facebook Overrides Ad Blocking Software

Facebook has updated their ad preferences to give users more control over the kind of ad content that they see. (For example, users will be able to opt out of certain ad categories or be removed from ads by brands they are already a customer of.) As a result, Facebook will begin showing ads to people on desktop who are using ad blocking software.
Why does this matter?
If Facebook users take advantage of adjusting their ad preferences, advertisers may have a better chance of getting their ads in front of people who are more likely to be interested in their products/services, and who are more likely to take action. In addition, more people may be exposed to brand’s ads since Facebook will no longer allow ad blocking software, (although it’s unlikely that their attitudes toward ads will have changed).

Instagram Tests “Save Draft” Feature

Instagram confirmed that they have been testing a “save draft” feature, that would allow Instagram users to draft posts within the app, and save them to be posted at a later date. (This feature is still being tested and is not available to everyone. Some users that did have access to the “save draft” feature are now reporting that it has disappeared.)
Why does this matter?
The “save draft” feature would be a huge timesaver for social media marketers, and would potentially allow them to do away with third party scheduling apps. Although the “save draft” feature did not indicate that it would let you schedule posts, marketers would be able to draft their posts ahead of time, and manually publish them when they would like them to go out.

Twitter Expands Moments

Twitter confirmed that they will soon be opening up their Moments feature to brands and influencers. Up until now, Moments was a hub of curated photo and video content surrounding a specific topic by Twitter’s team. Now, selected brands and influencers will also be able to contribute. In addition, Twitter alluded that they will eventually be opening up Moments to everyone, but didn’t provide further details regarding what that might look like.
Why does this matter?
Moments is an additional discovery feature within Twitter, beyond search. Opening this feature up to brands and influencers may provide them with a boost in getting their content seen and shared, depending on how Twitter’s audience responds to this sponsored content.

Twitter Expands Ad Platform With Instant Unlock Cards

Twitter has updated their conversational ads, (ads that encouraged users to click them with CTAs and custom hashtags) to include instant unlock cards. Instant unlock cards are an additional CTA that will be available, that incentivizes the user to click the ad in exchange for exclusive access to content. (Twitter also noted in this announcement that during beta, brands saw a 34% earned media rate when using this feature.)
Why does this matter?
Twitter continues to expand their ad platform with new and unique ways to entice users to interact with ad content on the social network. Although the concept of unlocking exclusive content is appealing, only time will tell if Twitter’s user base will remain large enough for it to be relevant for brands to advertise on the platform.

Pinterest Launches Native Video Player

Pinterest announced that they soon will be launching a fully integrated native video player, (after seeing a 60% increase of video content on the platform). This video player will make it easier than ever for Pinterest users to find and watch video content.
Why does this matter?
Pinterest will now be another place brands can share their video content, further affirming how important and well received video content continues to be.