Connecting with users is the name of the game this week. Facebook and Twitter introduced some new functions to increase business-to-costumer connectivity. Facebook added a new ‘Click to Messenger’ ad product so brands can place a ‘chat now’ call-to-action button into posts, directly connecting them with users. Meanwhile, Twitter added a filtered inbox to Direct Messages.

More details on why this matters, and what else is happening in social media below.

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Facebook Adding New Click to Messenger Ads in Instagram

Facebook is making it easier for consumers to connect with brands. In November 2016, Facebook added ‘Click to Messenger’ ads on Facebook. The ad product is now available on Instagram, giving users a button to start a DM interaction directly from the ad post.
Why does this matter?
It is interesting to note that when users click on the link to send the brand a message, they will be directed to Messenger, not Instagram’s own messaging space. Messenger bots are not yet available within Instagram.

Twitter Adds Direct Message Request Review Inbox Feature

Twitter is taking one from Facebook. It’s adopting a filtered inbox for Direct Messages, allowing users to receive messages from those they don’t follow. Users must opt in to this new feature through Twitter’s privacy settings.
Why does this matter?
Just like with Instagram, users will not be able to see if their messages have been viewed until the message request has been accepted. The update has been slow to roll out, but users can expect to see the change soon.

Facebook Expanding Album Options to Include Check-ins, Videos

Users will now be able to include videos, check-ins and text posts to albums. Other features, like update notifications, were also added to expand album capabilities.
Why does this matter?
The update gives users and pages more flexibility in the kinds of content that can be shared in an album. Brands can take advantage of the update by including relevant videos to make their content more engaging. 

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