Developing a Social Media Strategy

July 3, 2014

Do you currently have no strategy whatsoever when it comes to social media? Do you need to develop social media strategy?

Do you want to learn how to add more value and connect with your customers?

This week on the Social Media Social Hour, Christian Karasiewicz joins me to talk about developing a social media strategy. Christian is the social business manager at IBM and a consultant and speaker on social media, internet marketing, and technology.

About the Show:

Social Media Social Hour PodcastThe Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, account management, and productivity.

In this episode, here’s what we’ll cover:

  • Christian helps businesses and entrepreneurs with their Facebook and Twitter marketing.
  • To reboot your social media strategy, Christian suggests focusing on what the core of your business is and to consolidate the channels you use.
  • It’s also important to add value and to connect with your customers.
  • Christian says it’s always important to be adaptive to changing social media platforms.
  • Another tip would be refocusing and Christian has personal experience with this.
  • You should peel back the layers of your company and focus on the core things you want customers to receive as well as why you’re on those particular social media channels.
  • You need to create engaging content but it needs to tie back into what your company focuses on.
  • Christian also says businesses should go back over the history of their product because obviously there is a story there that customers and fans should know.
  • Christian’s advice for creating a content strategy would be first to have a content calendar.
  • He also says that to determine what kinds of content to post, your business has to focus on what they can offer to their customers.
  • It’s important to tie in all kinds of social media like short videos, podcasts or short tutorials to help create awesome content.
  • Businesses should focus on repurposing their content and getting it out on all kinds of social media channels.
  • Christian’s content calendars are created on Google Calendar because he likes that he can create separate layers and dissect the content for different channels.
  • He also uses Evernote a lot when he is on the go.
  • Christian thinks that not every business needs to start out on Facebook and Twitter. It really depends on where your customers are.
  •  Having a purpose for each social network is key.
  • Christian’s view on Instagram is that it is important but it really comes down to what your company’s over all strategy is and if you have enough content to use Instagram everyday.
  • Christian’s experience with Google Plus is very positive and he finds that the conversations are a lot more stimulating, there’s less spam, and it’s easy to meet people.
  • Christian really enjoys the tools that Google Plus offers such as Google Hangouts.
  • With Google Plus you have to already know that your customers are on it to get a benefit out of it, otherwise posting content to a page will get no engagement.
  • Christian’s content on his own website solves problems and is really great on How To’s for social platforms and social media situations.

Christian Karasiewicz’s Social Media Six Pack:

  1. How big is your TV? Christian’s TV is 46 inches.
  2. Do you prefer sunrise or sunset? Christian prefers the sunrise.
  3. What was the last movie you watched? Christian watched Captain America.
  4. What’s the most you’ve won at gambling? Christian doesn’t gamble.
  5. What was the last thing you took a picture of? Christian took a picture of his food from last night.
  6. What is your favorite type of foreign food? Christian likes Mexican food.

Items Mentioned in the Show: