Developing a Social Media Strategy with Laura Roeder

March 25, 2015

Do you have a social media strategy?

Do you use a content calendar and have a detailed content plan?

If you don’t, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Laura Roeder, founder and CEO of Edgar ( During this episode we discuss the tools and techniques behind creating a social media strategy.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Laura Roeder:

  • Founder and CEO of Edgar
    • A social media tool that stops social media notifications from going to waste
  • Founder of LKR Social Media
  • Named one of the Top 100 Entrepreneurs under 35 in 2011, 2013, & 2014
  • Featured on Fox News,, Mashable, etc.
  • Transitioned into social media in 2008 from web design
    • Social media roles: consulting–>training–>software
  • Launched her first social media marketing software (Edgar) in 2014

About Developing a Social Media Strategy:

  • Recommendations:
    • Treat social media as a real media channel
      • Have a content plan & a content calendar
        • At Edgar, they cycle through content every 3 months (That’s only 4 times a year!)
        • Laura suggests having at least a month’s worth of content to cycle through
    • Batch your workflow
      • Batching: Productivity tool of batching similar work together so you’re not constantly task-switching
        • i.e. Clearing out your inbox, setting aside a day for writing, etc.
      • Think of content in categories
        • Inspirational quotes, funny images, links to blog posts, etc.
    • For businesses to refine their strategy:
      • Platforms to be on:
        • Twitter & Facebook are the two “kings” of social media
          • Twitter is still much more interactive than Facebook
          • On Facebook you need to create a large following base before you can get the conversation going.
      • Start with social first.
        • You can use it to get to know your customers & communicate with them.
        • Focus on the core engagement & building those strong relationships.
      • Ideas:
        • Facebook group for customers to share their opinions/ideas about the product, company, etc.

Mentionable Quotes:

  • “The idea that you need to create new content 3-15 times a day, every day, for the rest of your life is just not sustainable.”
  • “In traditional advertising and marketing you would never consider crafting a message and using it once.”
  • “Reach is decreasing across social media and that’s something we can’t hide from as marketers.”
  • “The hardest part is starting from the beginning.”

Items/people mentioned in the show:

Laura’s Social Media Six Pack:

  1. Can you hula hoop for more than 10 seconds? No.
  2. Are you good at keeping secrets? Yes.
  3. Do you love or hate roller coasters? Absolutely hate!
  4. Do you sing to yourself? I do but I’m a terrible singer. 
  5. Have you ever cheated on a test? I think when I was a kid.
  6. Have you ever owned a goldfish? No, a cat is the only pet I’ve ever had.

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