Crowdsourcing Your Content with Jason Trout

March 18, 2015

Is blogging part of your content marketing strategy?

Are you struggling to create quality blog content?

This week on the Social Media Social Hour podcast, I’m talking with Jason Trout, co-founder of During this episode we discuss leveraging the power of crowdsourcing your content specifically for your blog.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Jason:

  • Entrepreneur
  • Was really interested in Digg and thought it would be cool if Digg had original content instead of linking to other sites.
    • Questioned why anyone would spend the time to create that original content.
    • Answer: If it made it to the homepage they would get paid.
      • Birth of the idea for Good Blogs – social voting and social creating of content and tying it to a payment if it gets featured.
  • Co-founder of – A content generation solution.

About Crowdsourcing:

  • The key to crowdsourcing is to still have that editing feature.
    • Go through a process of approval, editing, or rejection.
  • By tapping into the crowd to create content, you’re increasing the odds of getting quality pieces of content.
    • There are so many different perspectives of people submitting content.
    • You’re now tapping into hundreds of people as opposed to a handful.
  • How to find bloggers to help produce content:
    • First look to your target market.
      • They’re already interested in your product but don’t work at your company.
    • Don’t have to look to “professional writers”
  • Because the writers are inspired and excited about the product, the appeal to the readers increases.
    • As opposed to employees who are obligated to write the content and uninspired.
  • Companies can manage crowdsourcing on their own.
    • Whether it be on receipts, via email, etc., you can let your customers know you are accepting posts and looking to publish them.
  • Helping you generate content helps give people a voice, reward them, and give them a chance to get some recognition.
  • Those who are submitting content are more motivated to share it.
    • Not only do you get the content but you get the promotion.
  • Crowdsourced content has a 9.1% conversion rate from visits to leads, and those leads have a 13.5% conversion rate to sales
    • Compared to internally created content, which has a 3.8% conversion rate from visits to leads, and those leads have a 3.65% conversion rate to sales
  • Takeaways:
    • If you don’t have a blog, get a blog.
    • Start creating some of your own content.
    • Start leveraging your audience for crowdsourced content.

Mentionable Quotes:

  • “Creating content internally can be sort of painful.”
  • “That difference in passion ends up showing in the end product.”
  • “People want to have a voice.”
  • “It’s important to be diverse and have multiple channels.”

Items/people mentioned in the show:

Jason’s Social Media Six Pack:

  1. What’s your biggest talent? Gardening.
  2. How many pairs of shoes do you own? Five.
  3. Do you watch any reality TV shows? I do not.
  4. Who’s the most famous person you’ve ever met? President Obama.
  5. Can you do a handstand? Yes I can, for probably 12 or 13 seconds even.
  6. What’s your most frequently used word? Don’t do that.

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