Content Marketing: How To Grow Your Business With Events
September 28, 2018
Have you ever been to a conference and felt you could educate or speak on a stage?
Have you ever investigated how to grow your business with events or by public speaking? If not, you most certainly should.
While blogging, social media, ebooks, and white papers are very popular content marketing strategies, one of the most powerful (yet overlooked) strategies is hosting and putting on your own events.
This week on the podcast, I pull back the curtains and share with you the story of Social Media Day San Diego and how this event plays into the content marketing strategy of our agency, Casual Fridays. In this episode, you’ll discover my inspiration to create the event, why you should consider a live event as part of your content marketing strategy, the challenges of a live event, how-to pull off a live event, and much more. Also, this is officially the last podcast ever of the Social Media Social Hour. Next week, we rebrand! Same great content, just a new name.
Let’s do this!
About the show:
The Social Media Social Hour, soon to be the Casual Fridays Podcast, is a show for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk about digital marketing, social media, influencer marketing, and more. The Social Media Social Hour is sponsored by Tack – a tool that helps brands and businesses find and acquire digital rights to user-generated content (UGC).
In this episode, here’s what you’ll discover about how to grow your business with events:
- The story behind Social Media Day San Diego and how I stumbled into event marketing for Casual Fridays
- My inspiration to grow Social Media Day San Diego as an annual event for Casual Fridays
- Why you should consider a live event as part of your content marketing strategy
- How a live event can build authority in your niche and presents you as a thought leader
- The significant types of connections you can make through live events
- How live events can present additional speaking opportunities for you
- The benefits of a live event to your existing clients and customers
- The type of challenges you may encounter in putting on a live event
- Step-by-step tips and suggestions on how you can grow your business with events
- How to secure speakers
- The type of speakers you should target
- Suggestions on securing sponsors for your event
- Logistics not to be overlooked
- How to promote your event
- My three rules you must consider when putting on your event
Quotes from Tyler about how to grow your business with events:
- “We’ve [Social Media Day San Diego] been truly blessed by our speakers, your speakers can really drive the success of your event.”
- “We don’t put on our event to make a ton of revenue off the event. We put on the event to grow the business through the authority and thought leadership it creates.”
- “You have a captive audience where you are presenting yourself as the expert in a topic where they have problems and they’re looking for solutions.”
- “When you put on an event, you’re developing a relationship with speakers at a higher level.”
- “Putting on your own event and giving yourself a speaking slot can open up doors for future speaking opportunities.”
- “Putting on a live event reassures your authority with your existing clients and customers.”
- “Imagine your clients coming to an event seeing hundreds of other people hearing you as the expert. Talk about cementing your relationship with that client.”
Items mentioned in the show:
- Tack – UGC Curation Tool
- Manychat’s Conversations Conference
- Contact Tyler