How To Demonstrate Thought Leadership With Your Personal Brand

Would you like to grow your business and increase sales? Do you have aspirations of being known as a thought leader in your industry? Your personal brand can have a major impact on the bottom line for your business, both good and bad. Today, I share with you how to demonstrate thought leadership with your personal […] ... Read more

How to Optimize Your LinkedIn Profile

Are you curious how to make your LinkedIn profile more appealing to potential clients or employers? Wondering if it’s worth your time and energy to learn how to optimize your LinkedIn profile?  With over 480 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new […] ... Read more

Facebook Videos Switching to Sound-On Default: What’s Hot in Social Media

Social media is a game of changes and critical, timely moves. Sometimes a change pays off and disrupts the industry. Sometimes change falls flat. Facebook has been no stranger to both scenarios. This week, Facebook reversed a decision it made a year ago and made sound-on the default for auto-played videos. While some users may […] ... Read more

Social Media Marketing for Startups with Louie La Vella

Do you have a startup and have no idea where or even how to start marketing yourself on social media? Are you looking for proven strategies and tactics on how to use social media marketing for your startup? Launching a new business is tough enough. Trying to navigate through the wild world of social media […] ... Read more

YouTube Opens Mobile Live Streams: What’s Hot in Social Media

The week of the content creator was in full effect as YouTube, LinkedIn, and Twitter all launched updates that will enhance the experience for both content creator and user. YouTube hopened mobile live streams through its mobile app, but with a catch. LinkedIn will give users more content options to control community experience, while Twitter […] ... Read more

How Alaska Airlines is Winning With Influencer Marketing on Instagram

Have you considered Influencer Marketing on Instagram as a method to help build your brand’s following? Are you wondering whether influencer campaigns are truly a successful avenue for growth and exposure? Many social media marketers are wanting to reach out to influencers to help build their brand’s presence on Instagram yet they are not sure […] ... Read more

Instagram Testing Multi-Photo Album Posts: What’s Hot in Social Media

The day we have all been waiting for has finally come. Snapchat has publicly filed for its massive IPO. As we begin to learn more information about the internal workings of the company, the other platforms continue to work at chipping away at what has made Snapchat so wildly successful. Instagram has found a lot […] ... Read more

3 Essential Tips To Instagram Ads with Morgan Sutton

Have you started leveraging Instagram ads for your business? Are you struggling to get the most out of your Instagram advertising? Many social media marketers are currently seeing a lower cost per click on Instagram than Facebook. The visual-focused platform is helping businesses and brands drive conversions through their beautiful content. This week on the […] ... Read more