How To Create a Facebook Live Show

Have you thought about starting your own Facebook Live show for your business or brand? Are you looking to create more video content as part of your social media strategy? Learn how to start your own Facebook Live show from topic ideas, your promotional plan and the best tools for live streaming a show. Stephanie Liu […] ... Read more

How To Market Your Business With Medium

Do you know what Medium is? Do you have an account? Find out why you may want to consider this emerging platform and how to market your business with Medium. One of the top writers on Medium and owner of Arctiphi, Dakota Shane joins me and opens up about what he is doing on this platform […] ... Read more

Facebook Messenger Hits Major Milestone: What’s Hot in Social Media?

This week, Facebook Messenger reached a major milestone. In the first two months since launching Messenger Reactions, the social network announced the feature has been used more than two billion times. Meanwhile, Snapchat looked to improve its ad data and added new Bitmoji functionality in hopes of differentiating itself from the competition. More details on […] ... Read more

Facebook Adding New Click to Messenger Ads in Instagram: What’s Hot in Social Media?

Connecting with users is the name of the game this week. Facebook and Twitter introduced some new functions to increase business-to-costumer connectivity. Facebook added a new ‘Click to Messenger’ ad product so brands can place a ‘chat now’ call-to-action button into posts, directly connecting them with users. Meanwhile, Twitter added a filtered inbox to Direct […] ... Read more

How To Create a Quality Podcast With Your iPhone

Would you like to start a podcast? Are you holding back because the technology to create a podcast intimidates you? What if I told you that you could create a quality podcast with just your iPhone? Yes, I said it. With just your iPhone. It’s totally do-able, and today, I recorded this entire podcast on my […] ... Read more

6 Mistakes Social Media Marketers Need To Stop Making

Is your business active across social media, yet have no clue what your sales funnel looks like? Do you use other users social media photos without their permission? Are you using automation bots to grow a following? I get it. Social media is continuously evolving, so much so, that marketers today are always looking for an edge to stay […] ... Read more

Instagram Launches Selfie Filters, Copying Another Big Snapchat Feature: What’s Hot in Social Media?

This week, Instagram launched new selfie filters in another big move to copy Snapchat’s major features. It previously cloned Snap’s slideshow-sharing format, creative tools, disappearing Direct messages and more. Meanwhile, Snapchat rolled out a trio of new ad products using their lenses and geofilters and Facebook is getting tougher on fake live videos. More details on […] ... Read more

13 Instagram Stories Tricks Marketers Need To Know

Are Instagram Stories a part of your marketing strategy? Are you aware of the latest features and how they can make your storytelling more exciting? Instagram Stories has now grown to over 200 million active users. This was a feature that didn’t even exist a year ago! Facebook and Instagram has taken steps to win […] ... Read more

Instagram Launches Mobile Web Sharing: What’s Hot in Social Media?

This week, Instagram is continuing their rapid pace to the billion user mark as they announced expanded functionality to mobile and desktop websites. The move allows them to reach more users in developing countries where data costs are high and network speeds are slow. Meanwhile, LinkedIn becomes more accessible for advertisers introducing new targeting approaches. […] ... Read more

10 Questions You Should Ask Your Social Media Agency

Are you thinking of hiring a social media agency? Do you have an agency or are you part of one? As a social media agency owner for the past eight years, I have a lot of insight on the good, the bad and the ugly in this business. The process of finding and hiring an […] ... Read more

Need-To-Know Answers To 46 Burning Facebook Ads Questions

Are you confused by Facebook ads? Are you running Facebook ads but want to dive deeper into what you should focus on? If you have a question about Facebook Ads, I’ll bet we get to it in this episode. I’m asking Azriel Ratz of Ratz Pack Media the best questions sourced from our audience and […] ... Read more