Inside The Social Media Lab: Social Media Marketing Tests and Results

Are you running social media marketing tests to optimize your businesses performance? Are you tired of wasting time and money on strategies and tactics that don’t work? This week on the podcast, I’m joined by Lisa Kalner Williams of AgoraPulse, and we discuss their new podcast, The Social Media Lab – and we’ll cover a […] ... Read more

How-to Build Relationships That Convert Your Community Into Customers

Is your website generating enough leads for your business? Is your website allowing you to convert your community into customers? This week on the podcast, I’m joined by Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your community into customers. In this episode you’ll learn how-to convert traffic […] ... Read more

Influencer Marketing Contracts: 21 Clauses That Should Be In Every Contract

Are you hiring influencers or providing them with free product in exchange for publicity about your business? Are you using written influencer marketing contracts when engaging with these influencers? As influencer marketing gets more and more common among brands and businesses, it’s absolutely critical that you have influencer marketing contracts in place and even more […] ... Read more

The 10X Marketing Formula: The Blueprint To Getting Results

Is your content standing out and driving results for your business? Are you creating content that differentiates from your competition? This week on the podcast, we discuss the 10X marketing formula with Garrett Moon, of CoSchedule. This episode is jam packed with tons of great strategies, tactics, and tips that Garrett and his team have […] ... Read more

Growth Hacking: How to Run Structured Growth Tests

Would you like to grow your social media following, email list, or website traffic? Of course, we all would. This week on the podcast, we dive into growth hacking. I’m joined by Derric Haynie, of Vulpine Interactive, and we specifically go into how to run structured growth tests.  In this episode you’ll learn what “growth […] ... Read more

Instagram Takeovers: How To Run Successful Campaigns

Would you like to grow your Instagram following, drive more engagement, and have more authentic content for your Instagram account? Have you considered an Instagram Takeover as part of your social media marketing strategy? This week on the podcast, I dive into Instagram Takeovers, and specifically how to run successful campaigns.  In this episode you’ll […] ... Read more

How To Build Brand Authority With Podcasting

Have you ever thought about starting a podcast? Are you looking for other ways to create content to demonstrate thought leadership and build brand authority? This week on the podcast, I dive into how to build brand authority with podcasting. Yes, podcasting. In this episode you’ll learn my personal podcasting journey and how my podcast […] ... Read more

Video Marketing: How To Get Your Business Started With It

Are you struggling with how your business can leverage video marketing as part of your overall marketing strategy? Does the thought of getting in front of a camera and figuring out all the gear and technology frighten you? This week on the podcast, I’m joined by George Thomas, and we discuss how to get your […] ... Read more

How To Generate Leads and Drive Sales Through Quizzes

Did you know you could generate leads and drive more sales through quizzes? Yes, quizzes! Did you know that people like online quizzes so much that they spend on average two minutes taking them? This week on the podcast, I’m joined by co-founder of Interact, Josh Haynam, and we discuss how to generate leads and […] ... Read more

The Secret Power of User-Generated Content

Are you struggling to create quality content for your brand or business? Are you leveraging the power of user-generated content with your customers? This week on the podcast, I’m joined by international marketing expert, Mordecai Holtz, and he shares with me the secret power of user-generated content (UGC). You’ll learn what UGC is, why UGC is […] ... Read more

The BluePrint To Video Ads on Facebook

Are you creating more video as part of your social media marketing strategy? Are you turning those videos into video ads on Facebook? This week on the podcast, I’m joined by Facebook Ads expert, Gavin Bell, and he shares with me the blueprint to video ads on Facebook. You’ll learn best practices for video ads […] ... Read more

Emoji Marketing: The Marketer’s Guide To Using Emojis 😀

Is your business using emojis in your marketing? Would you like your business to appear more authentic and humanizing with your target audience? On the podcast this week, discover how emojis are changing the way people communicate and how marketers can implement them to humanize their brand and give a boost to their marketing initiatives. ... Read more