How To: Create a Scalable Hotel Social Media Content Calendar

Creating a monthly content calendar can get overwhelming. What will you post? How many times will you post? What creative will I need? How do I make sure I’m promoting each department properly? The truth is: You don’t have to restart this process from scratch every month. Creating a scalable hotel social media content calendar starts […] ... Read more

7 Hotel Content Calendar Tips

Content calendar creation can take a huge chunk of your slated digital marketing resources. Use these seven tips to make sure the time you spend on your hotel social media content calendar is well worth it   Focus on your goals. Your No. 1 priority when mapping out content calendars should be how each piece […] ... Read more

How To Vet Influencers for Hotels

Has your hotel ever been approached by an influencer looking to collaborate? If you answered yes, did you have any clue how to decide if the collaboration was worth your investment? That’s where we come in. While influencer marketing is nothing new in the digital world, it’s become a buzz word in recent years thanks […] ... Read more

How to Grow and Scale Your Business with Kyle Racki

Are you looking for new and relevant ways to grow your business? Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how […] ... Read more

LinkedIn Advertising: How To Create LinkedIn Ads That Convert

Are you effectively using LinkedIn to discover leads and market your business? Have you tried LinkedIn Ads? Odds are you haven’t because you’re not sure where to start. Don’t worry; you’re not alone. Many businesses do not know how to create LinkedIn ads. If you’re looking for new ways to target relevant audiences, grow leads […] ... Read more

How To Write Copy That Stands Out

Would you like to learn how to write copy that stands out? I’m talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action? Copywriting is an integral part of what we do as social marketers, so it is essential to find ways […] ... Read more

Chatbots: Your Secret to Vetting Customers and Collecting Key Information

Let’s be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right? Maybe you’re searching for new ways to create conversations and remarket to highly relevant, prospective customers? Here is the reality, chances are your audience is already on Facebook. Now the question is, how do […] ... Read more

Storytelling: How to Create Compelling Stories That Built Trust

What is it about storytelling that captures the attention and emotions of your audience? Would you like to know how to create compelling stories that build trust in your marketing campaigns? Storytelling is a word we can’t escape from as marketers in social media. The concept of storytelling has not changed, but the mediums in […] ... Read more

How-to be a Courageous Brand

Do you know what it means to have courage in your business? Are you interested in learning more about steps you can take to become a more courageous brand? Our guest, Ryan Berman, has made the simple concept of “courage” his life’s work. Through interviewing a variety of successful businesses, he stumbled upon this idea […] ... Read more

How-to Get Big Results and Reduce Your Content Creation by 70%

Do you find yourself in a content creation grind? Are you scrambling each week to create tons of content all because you feel like you must to be successful on social media? What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I […] ... Read more

Facebook Live: How the Boys & Girls Clubs of America is Succeeding

Are you a brand looking to reach a broader audience on Facebook? Are you interested in learning how to leverage Facebook Live for your brand or organization? Maybe you’re wondering what it means to “go live” on Facebook, what type of content you should be producing, or how the live platform can benefit your brand. […] ... Read more

Facebook Groups for Business: A Secret Weapon for Facebook Marketing

Are you an active member of any Facebook Groups? Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand? Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella is a Facebook groups expert […] ... Read more