Live Video Analytics: What Marketers Need To Know

Have you incorporated live-streaming into your content strategy? Have you determined the best ways to measure the success of your live videos? As brands continue to embrace live-streaming, finding ways to show ROI are critical. Delmondo is looking beyond video views, and developing a new standard of metrics for the live video space. This week on […] ... Read more

Instagram Adds Live Video and Disappearing Content: What’s Hot in Social Media

Instagram was formerly known for their galleries of gorgeous photos, but recently has been copying features from some of the most popular social networks. Their latest move has taken another page from Snapchat’s playbook by introducing disappearing photos and videos. Instagram has also jumped on the broadcasting bandwagon, and has introduced the ability to live-stream […] ... Read more

How to Create B2B Facebook Ad Campaigns That Convert

Have you been using Facebook ads to grow your B2B business? Are you looking for ways to improve your Facebook ad conversion rates? Over 70% of Americans over the age of 13 are on Facebook. While many believe that Facebook ads are only meant for B2C businesses, it’s hard to believe that all of those […] ... Read more

19 Blogs Every Social Media Marketer Should Subscribe To

Are you looking to stay up-to-date on the latest social media news? Do you struggle to pick which media sources to subscribe to? Staying informed on an ever-changing industry can be difficult and time consuming. It’s important to make sure you’re adapting to the latest trends, and providing your clients with the most accurate information. We’ve […] ... Read more

Facebook, Messenger, and Instagram Now Have a Single Inbox For Businesses

With the introduction of each new social network, our bandwidth seems to diminish. Social media marketers find themselves bouncing between platforms in effort to keep up with their comments, likes, retweets, and messages. To make things easier, Facebook announced that they will be rolling out the ability for brands to link their Facebook, Messenger, and […] ... Read more

How To Grow A Podcast Audience With Social Media

Have you considered launching a podcast? Have you thought about ways you could grow your podcast through social media? 23% of the people in the United States listen to podcasts. As that percentage continues to rise, now is a better time than ever to start a podcast for your business. This week on the Social […] ... Read more

Instagram Introduces Major Updates to Stories: What’s Hot in Social Media

When Instagram introduced their Snapchat-like feature Stories, it ignited conversations between brands and marketers about the benefits and differences of each. This week, Instagram differentiated themselves in a big way by introducing updates to their story-telling feature that definitely set them apart. Instagram users can now capture Boomerangs and @-mention their friends, influencers or brands directly within Stories. […] ... Read more

9 Productivity Tips When Traveling For Business

Do you find yourself wasting time while traveling for business? Are you looking for ways to boost productivity on the road? w When traveling for business, it’s easy to get caught up in catching up with friends and colleagues, indulging in that extra cocktail, and letting our email fall behind. Fortunately, there are a number […] ... Read more

Instagram Tests E-Commerce Posts: What’s Hot in Social Media

Instagram, a beautiful gallery of photos and memes, that captivate millennials and their scrolling-thumbs for hours. (At least that’s how people used to see it!) After the introduction of social ads, marketers began to pay attention, and realized that the platform could be used for business. This week Instagram began testing e-commerce posts, which would transition […] ... Read more

6 Ways to Incorporate UGC Into Your Content Strategy

Have you been looking for ways to get your content more engagement? Have you considered incorporating UGC into your content strategy? User generated content has proven to be more authentic and engaging than other forms of content. The most popular way to incorporate UGC into your content mix is on your social channels, but there […] ... Read more

Mastercard to Allow Account Management in Facebook Messenger: What’s Hot in Social Media

When Facebook broke out their private messaging capabilities into the separate app “Messenger” in 2014, social media marketers began to wonder what Facebook had up their sleeve. In recent months, with the introduction of various integrations and potentials for monetization, it has become apparent that Facebook has made Messenger a top priority. This week, Mastercard announced that they teamed […] ... Read more

Facebook Ad Targeting: What Marketers Need To Know To Do It Right

Do you believe you have a solid grasp on Facebook ad targeting? Did you know most marketers have barely scratched the surface? Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. This week on the Social Media Social Hour, we chat […] ... Read more