Mastercard to Allow Account Management in Facebook Messenger: What’s Hot in Social Media

When Facebook broke out their private messaging capabilities into the separate app “Messenger” in 2014, social media marketers began to wonder what Facebook had up their sleeve. In recent months, with the introduction of various integrations and potentials for monetization, it has become apparent that Facebook has made Messenger a top priority. This week, Mastercard announced that they teamed […] ... Read more

Facebook Ad Targeting: What Marketers Need To Know To Do It Right

Do you believe you have a solid grasp on Facebook ad targeting? Did you know most marketers have barely scratched the surface? Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. This week on the Social Media Social Hour, we chat […] ... Read more

Facebook Live Introduces Scheduling and Pre-Stream Lobbies

In April, Facebook rolled out Facebook Live to all users. Since then, we’ve been taken into people’s homes, on their vacations, and behind the scenes of the most exciting events around. Facebook Live has continued to grow in popularity, and win over new users with each new update. This time around, they definitely had marketers […] ... Read more

21 Tips to Make Business Travel Easier

Do you find yourself in airports more than your office? Does traveling for work wear you out? Whether you’re traveling to seal new deals, attending industry conferences, or are visiting existing clients, traveling for business can be draining. Luckily, there are a number of things you can do before and during your trip that make […] ... Read more

Facebook Tests Advertising in Groups: What’s Hot in Social Media

Social media advertising has continued to grow in popularity, and has proven to be a viable advertising avenue for brands. Facebook has taken the next steps in ad targeting, and has began testing Facebook ads within Groups. This would offer more precise targeting and the potential for greater conversions. More details on why this matters, and […] ... Read more

10 Ways to Network Like a Pro

Are you attending some of the exciting networking events taking place this fall? Are you looking for tips on how to make the most out of your networking breaks? Networking is important for both personal and professional development, but starting conversations with new people can be intimidating. Whether you’re a conference newbie or a seasoned pro, there […] ... Read more

How Buffer Creates a Community of Engaging Fans

Are you looking for creative ways to build a community online? Are you working to take your online connections offline? Besides creating really great social media tools, Buffer is also known for their passion for community. From Twitter chats to in person meet-ups, Buffer has brought the process of building personal and professional relationships full circle. […] ... Read more

“Facebook at Work” to be Available Next Month: What’s Hot in Social Media

 After much anticipation, Facebook has announced the official launch date for “Facebook at Work”. Competing with SaaS products like Salesforce Chatter and Microsoft’s Yammer, Facebook is introducing an enterprise communication and collaboration tool that’s sure to give existing tools a run for their money. Why? It’s familiar. With a user interface similar to Facebook’s, millennials […] ... Read more

Social Media Content Hacks With Buffer

Are you racking your brain for new and creative content? Are you looking for unique ways to repurpose the content you’ve already created? It’s hard to be competitive when relying on blog posts as your main form of content. Luckily, we can look to brands like Buffer for content inspiration. Short videos, podcast episodes, and influencer take-overs […] ... Read more

Why Facebook Live is a Win For The Weather Channel

Are you interested in how brands like The Weather Channel are using Facebook Live? Are you curious to know what goes on behind the scenes of their broadcasts? The Weather Channel has continued to stay on-top of technological and media trends by adapting to the latest social platforms. From Periscope to Facebook Live, they’ve tried […] ... Read more