How to Market to Military Families Through Social Media
Does your product or service appeal to military families? Are you marketing to military families through social media? In honor of May’s Military Appreciation Month, I’m talking with Desiree Martinez, founder of All In One Social Media and member of a fourth generation military family. Learn HOW and WHY you should target military families using […] ... Read more
Instagram Merges Disappearing and Permanent Messages: What’s Hot in Social Media
In 2017, a dominant trend among social media channels has been adding similar features to their competition in a bid to attract users from each other’s growing user bases. This week is no exception. Instagram is adding disappearing and permanent messages in Instagram Direct, modeling it after the success of Snapchat. LinkedIn is finding new ways […] ... Read more
How to Win at Social Customer Care
Do you have a social customer care strategy? Do you want to know the essential steps to win at social customer care? Today, I sit down with Dan Gingiss, host of the “Focus on Customer Service” podcast and author of the new book “Winning at Social Customer Care” to outline the eight steps to win at […] ... Read more
How To Reach Influencers With Instagram Live
Should you be using Instagram Live? Is it worth the time and energy to start using another live platform? Today I’m joined by Aaron Roth of Arkon Mounts and we discuss how and why you should take a closer look at Instagram Live. Aaron shares why it is working right now to increase sales and […] ... Read more
Facebook Stories Launches Worldwide: What’s Hot in Social Media
From Facebook Stories to GIF comment buttons, this week has been full of Facebook updates and announcements. While some think Facebook is only keeping up with Snapchat and Instagram, others view the launch as a major industry disruption and something bigger. In other news, Twitter has finally removed @ replies from tweet character counts. More […] ... Read more
How To Generate Leads With Online Video
Are you curious as to how to use online videos to market your small business? Do you have questions about how to strategically create lead generation with online video and which platforms you should use? This week on the Social Media Social Hour, Owen Video and I discuss video social media marketing for small businesses, […] ... Read more
Instagram Reaches Staggering Advertiser Milestone: What’s Hot in Social Media
This week, Instagram has yet again doubled the number of active advertisers to a staggering one million. The platform has also made saving live video possible. In other news, LinkedIn has added trending storylines to increase engagement, as well as your industry knowledge. More details on why this matters, and what else is happening in social […] ... Read more
How to Generate Leads through Social Media
Do you own a small business and wonder which social channels are the best way to generate leads through social media? Do you have questions about how much money to spend on website design, which channels you should focus on and how email marketing can help grow your business? This week on the Social Media […] ... Read more
Facebook Expands Tests of Facebook Stories: What’s Hot in Social Media
This week, Facebook expanded its test of Facebook Stories, an almost exact clone of Snapchat and Instagram Stories. In other news, LinkedIn has loosened up their tie and gone with a casual approach to their platform including filters and photo editing tools. More details on why this matters, and what else is happening in social […] ... Read more
Social Media Marketing For Restaurants
Are you in the restaurant business or own a pizzeria? Are you curious as to how social media can help your restaurant or pizzeria? Do you wonder which social media platforms can best help reach your target audience and how to go about reaching them? This week on the Social Media Social Hour, Bruce Irving and […] ... Read more
Facebook Debuts Its First Dedicated Virtual Reality App: What’s Hot in Social Media
As we’ve covered on the podcast recently, virtual reality is a popular topic that will make big strides in the near future. This week, Facebook debuted its first dedicated virtual reality app, Facebook 360. Advertisers are sure to be hungry to tap into the experience as Facebook’s enormous user base watches their friends’ and favorite […] ... Read more
How To Demonstrate Thought Leadership With Your Personal Brand
Would you like to grow your business and increase sales? Do you have aspirations of being known as a thought leader in your industry? Your personal brand can have a major impact on the bottom line for your business, both good and bad. Today, I share with you how to demonstrate thought leadership with your personal […] ... Read more