Awesome blogging tips, strategies and tactics used by Buffer

November 21, 2013

Are you looking for some awesome blogging tips to drive more traffic?

Are you curious about how to find content to blog about?

This week on the Social Media Social Hour, I’m joined by Belle Beth Cooper, the Content Crafter at Buffer and co-founder of Hello Code. We are talking blogs, tactics, strategies, and looking at how Buffer retains over 700,000 monthly readers.

I also share a Tech Tool of the Week which I use to help me remember anything and everything both personally and professionally.

About this show:

Social Media Social Hour PodcastThe Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, account management and productivity.

In this episode, here’s what we’ll cover:

  • Tech Tool of the Week: Evernote
  • Belle’s company Hello Code has a project called Exist that brings in all of your data from different places for anything from fitness trackers to social media, email, and productivity apps and gives useful insights into the data.
  • Belle talks about how the Buffer blog uses a broad content strategy for posting.
  • They want to build familiarity with their users so the consumers get a lot of value from the content.
  • Getting posts to become conversions to sign-ups is secondary to providing value and expanding the reach of the Buffer brand.
  • Belle talks about how the team monitors the official blogs of Facebook, Twitter, and Google to help in creating new blog ideas.
  • They also keep track of recent science and research through Google alerts for interesting news and information about psychology and behavior.
  • Their content helps Buffer stay top of mind with their customers by putting out relevant information.
  • Buffer has one or two guest posts per week, and about three posts from their own team.
  • Belle uses Marked in the writing process to preview what the posts will look like on the Buffer blog.
  • One big goal for Buffer is focusing on email sign ups.
  • They have added bigger and better calls to action as well as a slide-in box when you scroll down the blog that asks you to opt-in to the email list.
  • Other big goals have been to push traffic and to keep looking at which kinds of posts are working for which audiences.
  • Buffer sends out a wide variety of information and topics that different customers may respond to in different channels.
  • One topic they work in is Life Hacking, which is understanding how our bodies and brains works so people can “hack” that to their advantage.
  • They have one email list for all of their users and one for the Buffer blog alone.
  • Buffer measures results through comments as well as sing ups and republishing.
  • Belle talks the blog post she published about changing her name.
  • She started out writing for social media by freelancing and offering her services for free. She slowly built up her reputation and found a full-time job writing.
  • She found her job at Buffer through their online posting. She had talked to them previously as a consumer with feedback and ideas.
  • In addition to content crafting, Belle gets to have a hand in the Buffer social media channels.
  • Buffer does a lot of testing with headlines by seeing how well the titles do for engagement on Twitter.
  • Buffer focuses on Facebook and Twitter the most, but still has a presence in the other social networks.

Belle Beth Cooper Social Media Six Pack:

  1. What is your favorite Buffer app or extension? The Chrome Extension
  2. Besides the Buffer blog, what is one of your must read social media blogs? Social Media Examiner
  3. What smartphone are you using? iPhone 5s
  4. Besides the Buffer app or the top social networking apps, what is one of your favorite apps on your iPhone? Tweetbot
  5. What is the last Facebook page you liked? Buffer mascot
  6. What is your favorite social network to use? Twitter

Items mentioned in the episode: