Brands, marketers, and social media gurus across the board, are scrambling to determine, “what is the future of social media?”

Our friends at Social Fresh did the ground work and pulled together a report that surveyed brands, vendors, and agencies to gauge the state of the social media industry.

This week on the Social Media Social Hour, I am joined by Bree Kelley, community manager at Casual Fridays, on 8 findings about the future of social media.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

Mentionable Quotes by Tyler Anderson:

  • “If you can increase customer advocacy by providing great customer service on social, you can see the needle move in terms of ROI.”
  • “I think customer service and customer loyalty go hand-in-hand.”
  • “Awareness is fine and dandy, but the focus should be on the conversion goals and sales.”
  • “Everyone keeps saying that Facebook is losing steam, but this is the channel that’s providing these respondents the most ROI.”
  • “Instagram provided more of an ROI last year than LinkedIn.”
  • “I think that the way that the app is geared (Snapchat), their video auto-plays put them at an advantage.”
  • “I think listening and monitoring is more execution (over strategy).”
  • “I do think social advertising is going to get more and more time consuming.”
  • “We’ve been blessed to have social advertising for free, as long as it was.”
  • “You can’t use a tool to auto-generate a list to identify influencers.”
  • “My intuition is that the popularity of live video will triple by the end of the year.”

Mentionable Quotes by Bree Kelley:

  • “Social can be used in each phase of the buyer’s journey. It doesn’t just have to be awareness, it can also be incorporated in consideration and decision phases.”
  • “Marketers need to be more creative in figuring out how to incorporate social into all of phases of the buyer’s journey.”
  • “Listening and monitoring is more competitive and pro-active engagement.”
  • “If agencies have the contracts, relationships, and rules in place, and they really know your industry, why not work with them?”
  • “You will know who works best with your brand, better than anyone else.”
  • “I wouldn’t recommend a mom-and-pop-shop go out and hire a director of social media.”

Items/people mentioned in the show: