Have you been looking for ways to get your content more engagement?

Have you considered incorporating UGC into your content strategy?

User generated content has proven to be more authentic and engaging than other forms of content. The most popular way to incorporate UGC into your content mix is on your social channels, but there are a number of other ways to leverage this content for your business.

This week on the Social Media Social Hour, I am joined by Bree Kelley, community manager at Casual Fridays, to discuss 6 ways to incorporate UGC into your content strategy.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. Each week the show features top brands, influencers, and leading social media professionals to talk social media and content marketing. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

6 Ways to Incorporate UGC into Your Content Strategy:

  1. Feature UGC on your social channels
  2. Utilize UGC for social ads
  3. Use UGC on your website
  4. Leverage UGC for your other digital content
  5. Integrate UGC in your print collateral
  6. Use UGC in your onsite advertising

Mentionable Quotes by Tyler Anderson:

  • “UGC is content about your brand or business created by your customers or potential customers.”
  • “Online reviews are technically user generated content.”
  • “People trust UGC 50% more than other types of media.”
  • “Millennials find UGC more memorable than other types of content.”
  • “Giving attribution to a photo doesn’t necessarily protect you legally.”
  • “The content that performs the best for us is UGC. It doesn’t look as cheesy as stock photos.”
  • “People start to recognize stock photography.”
  • “A lot of our decor at Casual Fridays is user generated content.”

Mentionable Quotes by Bree Kelley:

  • “You don’t have to stage photo shoots. You can incorporate UGC into your content mix. All you have to do is add copy.”
  • “The cool thing about the Tack boards is they are customizable. Other widgets will pull every piece of content through your feed, but with Tack you can filter them.”

Items/people mentioned in the show: