Are you struggling to keep up with the hottest marketing trends?

Have you considered analyzing the consumer, opposed to the tactics and tools?

In the social media and marketing industries, the most popular tools, tactics, and channels are ever-changing. Often times as marketers, we find ourselves distracted by the latest shiny object, and fail to pay attention to what is driving the changes, the consumer.

This week on the Social Media Social Hour, I am joined by Jay Acunzo, on 5 consumer trends marketers need to know.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Jay Acunzo:

Jay is obsessed with helping craft-driven creators build better projects, companies, careers, and lives, and he is a highly sought keynote speaker.

Jay launched his career as a reporter for The Hartford Courant and PR writer for ESPN before landing a job with Google as a digital media strategist. He went on to lead content creation and marketing strategies for brands like Breaktime Media (fka Dailybreak) and HubSpot. Today, Jay helps early-stage startups gain initial traction at NextView Ventures, a seed-stage venture capital firm based in Boston and NYC. When he’s not helping one of the firm’s 50+ tech companies, he’s hosting Unthinkable, the show for creators in business who bet it all on creativity, and traveling the world teaching and speaking about being more craft-driven in marketing and in business.

Mentionable Quotes by Jay Acunzo:

  • “We love technology, products, tactics, channels, and tools, but we forget the most important part is people.”
  • “If you just focus on consumers, you can learn a lot.”
  • “Snapchat is built for an era of scarce attention.”
  • “The shortcut (in marketing and business) is just understanding people really well.”
  • “Snapchat captures your attention, retains your attention, and grows your attention.”
  • “When you open a snap, it becomes your world for that 10 seconds, and if you look away, you might miss it.”
  • “On Twitter your world is anywhere but where you’re looking, and if you don’t look away, you’ll miss it.”
  • “Snapchat is built to consume. The only way to use it is to pay attention.”
  • “Snapchat is just a great, lightweight, story-telling tool.”
  • “Snapchat is so perfect for behind-the-scenes or ride alongs.”
  • “The main metric on Twitter is followers, but on Snapchat it’s video views. Twitter is about more content, while Snapchat is about better content.”
  • “Your goal is to always build an email list.”
  • “The email has shifted from an alert to a delivery.”
  • “Email has become the asset itself.”
  • “Podcasting is intimacy that scales.”
  • “I encourage people to look hard at podcasting.”

Mentionable Quotes by Tyler Anderson:

  • “I don’t think Twitter’s algorithm fix is going to help. The platform is just too distracting.”
  • “It’s just easier to be a content creator on Snapchat.”

Items/people mentioned in the show:

Jay’s Social Media Six Pack:

  • Favorite cartoon as a kid? TaleSpin
  • Go-to breakfast cereal as a kid? Rice Krispy Treat Cereal
  • One sport you never played, but looking back wish you did? Tennis
  • Best Halloween Costume as a kid? With some friends we were Bud, Wise, and Er, before we knew what beer was
  • What grade was your favorite? 4th grade
  • Best childhood sports memory? I redirected a line-drive in my eye during a little league game, but after the team and coach gave me the game ball