4 Pillars to Social Media Success: What the Seattle Mariners are Doing to Win at Social Media

March 6, 2014

Are you looking for more social media success with your current digital strategy?

Would you like to know what the Seattle Mariners are doing to win at social media?

This week on the Social Media Social Hour, Gregg Greene of the Seattle Mariners joins me to talk about the 4 pillars of social media success and how the Mariners are leveraging social media to create a more enjoyable experience for their passionate fan base.

I also share an awesome photo tool that lets you tap into your geographical location and share how awesome the weather may be (or not be).

About the show:

Social Media Social Hour PodcastThe Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, account management, and productivity.

In this episode, here’s what we’ll cover:

  • Tech Tool of the Week: InstaWeatherPro
  • Gregg talks about the support among the Seattle sports community.
  • He started with the Seattle Mariners part-time in 1995 as a back-up DJ and went full-time in 1998.
  • Gregg asserts that the Mariners have always been innovative in the digital space.
  • The Pacific Northwest in general is a very plugged in region with Microsoft, Amazon, and Boeing.
  • The Mariners were the first team to have sports broadcasts on the Internet and were the first sport team to sell a ticket online.
  • Around 2007-2008 they began working with Major League Baseball Advanced Media on their websites and digital platforms.
  • They decided to have social media as a part of their marketing strategy around this time to be where the fans were.
  • The Mariners set about going into social media with specific goals and the VP of marketing set up four key pillars that they reference often.
  • The Four Pillars: Listen, Communicate, Reward, Create Unique Content
  • Gregg talks about the need to constantly evaluate with social media.
  • It is important to continue to innovate and look at your customer feedback.
  • The Mariners have worked with Tagboard in the past and they are looking to continue to work with them to find innovative ways to highlight fans on their video screens.
  • In terms of defining success, Gregg talks about numbers as well as stories of success stories that go beyond the typical metrics.
  • Twitter, Facebook, and Instagram are the biggest networks for the Mariners.
  • The Mariners also utilize Pinterest as an outlet for fun and unique content.

Gregg Greene’s Social Media Six Pack:

  1. How many times in a day do you personally check your Facebook page? Six
  2. If you were going to buy a new smartphone today, what would it be? iPhone 5s
  3. Last app you used on your smartphone? Twitter
  4. Have you ever used Snapchat? Signed up but not used it
  5. Finish this sentence: In three years, Google+ will be… still around
  6. Excluding the Mariners, who is one baseball player you follow on Twitter? Bryan Srabian – @srabe

Items mentioned in the show: