Have you started leveraging Instagram ads for your business?

Are you struggling to get the most out of your Instagram advertising?

Many social media marketers are currently seeing a lower cost per click on Instagram than Facebook. The visual-focused platform is helping businesses and brands drive conversions through their beautiful content.

This week on the Social Media Social Hour, I discuss 3 essential tips to Instagram ads
with Morgan Sutton.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

About Morgan Sutton:

Morgan is the Director of Operations at Sue B Zimmerman Enterprise. With a background in Systems Engineering, she is responsible for all of the back-end operations and systems that keep the @SBZteam running. Since the company’s start, she has helped Sue develop both her popular brand and her online courses.

Mentionable Quotes by Morgan Sutton:

  • “The user that is on Instagram is someone who loves visual storytelling, shopping, and being engaged by visuals.”
  • “You do not need an Instagram account to run Instagram ads.”
  • “With business profiles, you can serve ads directly from your mobile device.”
  • “You can do targeting with Instagram ads directly on mobile.”
  • “Use ads manager or power editor to run Instagram ads.”
  • “You can do photo, video, or carousel ads on Instagram.”
  • “Select one link that you want to redirect the viewer to from the ad.”
  • “If you’re putting something online, it should be mobile responsive.”
  • “The 20% text rule isn’t finite, but if it’s more than 20% your reach won’t be as far. I suggest going with little to no text overlays on your ads.”
  • “You can use the same custom audiences you use on Facebook for Instagram, but the reach is smaller.”
  • “Most of the ads I run are for conversions.”
  • “I’m a proponent of not spending a lot of money on Instagram ads early.”
    “I recommend my clients spend $10-$20 per day when getting started with Instagram ads.”
  • “I’m comfortable spending $2-$3 per lead.”
  • “If your ad isn’t converting in a day or day and a half, you could be targeting a better audience.”
  • “I recommend testing only one interest with one demographic at a time.”
  • “Use the suggested tab for audience shopping.”

Items/people mentioned in the show:

Morgan Sutton’s Social Media Six Pack:

  • Serena or Blaire from Gossip Girl? Blaire
  • Gaby from Desperate Housewives or Blaire? Blaire
  • Olivia Pope from Scandal or Blaire? Olivia
  • Piper from Orange is the New Black or Olivia? Olivia
  • Lily from How I Met Your Mother or Olivia? Olivia
  • Robin from How I Met Your Mother or Olivia? Olivia

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