What is Inbound Marketing?
Inbound Marketing is simply getting found or being discovered by your target client or customer. Instead of pushing outbound messages out and hoping they turn into leads and customers, you get quality leads and customers by people who already have an interest in your product or service. This starts by having your website as the foundation and using tools such as a blog, social media, and email to attract viable leads and customers.
Inbound Marketing vs. Outbound Marketing
To get a better understanding of inbound marketing, it probably would be easier to explain what outbound marketing is. When you speak to most marketers about the traditional tactics they used to attract new leads and customers, most would say advertising via radio, television, print ads, online display ads, attending trade shows, email blasts to purchased lists, cold calling, outsourced telemarketing, and we can go on and on. These tactics are what we refer to as outbound marketing where a message is pushed out with hopes that it generates new leads and customers.
Outbound marketing tactics, while still effective, are facing some pretty big obstacles. For starters, most of these tactics are expensive, some can be very time consuming and most of them produce a very marginal return on investment (ROI). Not to mention, people are overwhelmed with daily interruptions of outbound marketing interruptions. So much so, people now have tools to help them block these interruptions out, such as DVR’s, satellite and internet radio, caller ID, spam filtering, and RSS feeds.
How do we leverage Inbound Marketing for our clients?
We help businesses implement inbound marketing by using cutting edge software that provides tools to get found, tools to convert and tools to analyze the campaigns and leads.
The software is an all-in-one marketing platform. The software simplifies everything by giving you one platform where you can blog, create landing pages, optimize your content, capture leads and create lead nurturing email campaigns all in one place.
