What are Facebook Ads?
Facebook Ads are highly effective to brand and market your business as well as a great way to increase the number of ‘Likes’ on your Facebook page. They are cleanly displayed on various pages of Facebook when a user is navigating through the site. When we place Facebook Ads, Facebook gives us a few options. We can drive traffic directly to a specific URL (e.g., your website or a landing page), to your Facebook page, or we can place ads called sponsored stories, which tap into the personal connections of your current fans. Think of word-of-mouth marketing on steroids. These are awesome ads to leverage the power of people that already ‘Like’ your Facebook page.
How much does it cost?
There is no set cost for Facebook Ads, it’s all based bidding in the Facebook marketplace. You bid on a cost-per-click (CPC) or a cost-per-thousand (CPM). You can set daily budgets or even campaign budgets to keep your spending in control.
What makes Facebook Ads so effective?
With Facebook Ads, we can run hyper targeted ads to your exact demographic and ideal location. People input data on their profiles that really paint a picture of who they are. For example, their exact birthday, where they live, where they work, where they went to school, what they studied, what their relationship status is, what their favorite restaurant is, etc. Get the picture? It’s this data that allows us to run laser focused campaigns and ads. Best of all, you only have to pay if they click!
